Transaction in Own Shares

Character Group PLC
29 November 2006


The Character Group plc

29 November 2006


                   The Character Group plc (the 'Group' or 'Company')

                           Transaction in Own Shares

The Company advises that it has purchased in the market for cancellation through
Charles Stanley Securities 1,696,000 ordinary shares in the Company,
representing approximately 3.58% of the issued share capital of the Company
(excluding shares held in treasury), at an average price of 102.02 pence per
share. 1,658,000 ordinary shares were repurchased at 102 pence per share and
38,000 ordinary shares were repurchased at 103 pence per share.

Following these transactions the Company has 45,720,837 ordinary shares in issue
(excluding 1,754,322 ordinary shares in the Company held in treasury).

As part of the Group's stated objective to enhance shareholder value through the
repurchase of its own shares, the Directors will continue to monitor the
position and will, if appropriate, make further purchases of the Company's own
shares.

Enquiries:

The Character Group Plc           Charles Stanley Securities           Citigate Dewe Rogerson Ltd

Richard King / Kiran Shah         Rick Thompson / Philip Davies        Fiona Tooley

Tel: [phone]                Tel: [phone]                   Tel: [phone]


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