Transaction in Own Shares

Character Group PLC
29 April 2004


Issued by Citigate Dewe Rogerson Ltd, Birmingham
Date: Thursday 29 April 2004
                                                               IMMEDIATE RELEASE


                    The Character Group plc ('the Company')
                    Market Purchase of Company's Own Shares

Notification is given that pursuant to the authority granted at the Annual
General Meeting of the Company held on 21 January 2004 to make market purchases
of the Company's own shares, a market purchase of 40,000 ordinary shares of 5
pence each in the capital of the Company was made today at a price of 100 pence
per share. Following this purchase and cancellation there will be 52,756,509
shares in issue.


Enquiries:
Richard King, Chairman
Kiran Shah, Group Finance Director            Fiona Tooley, Director
The Character Group plc                       Citigate Dewe Rogerson
Today: 020 7282 8000                          Today: 0207 282 8000
Thereafter: 020 8949 5898                     Thereafter: 0121 455 8370




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