Holding(s) in Company

Character Group PLC
20 March 2007

                    The Character Group plc (the 'Company')

The Company has today received notifications from Directors who hold 3% or more
of the voting rights in the Company of their current holdings of voting rights
in the Company by way of initial notification under the Financial Services
Authority's Disclosure and Transparency Rules ('DTR'):

                                                      Number of ordinary  Number of voting      % of voting
                                                       shares of 5p each            rights           rights
Director
                                                     ('Ordinary Shares')
R. King 1                                                      3,845,428         3,845,428             8.43
K.P. Shah 2                                                    5,645,000         5,645,000            12.38
J.J. Diver                                                     1,690,640         1,690,640             3.71
J.J.P. Kissane 3                                               1,470,300         1,470,300             3.22
The Trustees of the TOPS pension fund 4                          725,000           725,000             1.59
Orbis Pension Trustees Limited 5                                 285,000           285,000             0.62

(Notes:

1.             included in the interests of R. King are his interests in
1,885,428 Ordinary Shares/voting rights held by Cedarberg Investments Limited
and 320,000 Ordinary Shares/voting rights held by his spouse, Mrs M.H. King;

2.             included in the interests of K.P. Shah are the interests of
Sarissa Holdings Limited in 5,620,000 Ordinary Shares/voting rights;

3.             included in the interests of J J P Kissane his interests in
15,300 Ordinary Shares/voting rights held by his spouse, Mrs B Kissane

4.             each of R. King, K.P. Shah and J.J. Diver are beneficiaries under
these pension scheme arrangements and are each, accordingly, interested in the
pension scheme's holding of Ordinary Shares/voting rights;

5.             Orbis Pension Trustees Limited is the Trustee of the Company's
Employee Share Ownership Trust. Each of R. King, K.P. Shah, J.J.P. Kissane and
J.J. Diver is deemed to be interested in such Ordinary Shares/voting rights by
virtue of being within the class of beneficiaries defined by such Trust.

In accordance with the DTR, the total number of Ordinary Shares in issue as at
the date of this notice is 46,587,909.  The Company holds 979,322 Ordinary
Shares in Treasury which do not carry any voting rights. Therefore, the total
number of ordinary shares carrying voting rights in Character Group is
45,608,587.

The above figure of 45,608,587 may be used by shareholders as the denominator
for the calculations by which they will determine if they are required to notify
their interest in, or a change to their interest in the Company, under the DTR.


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