Holding(s) in Company

Character Group PLC
13 August 2007


13 August 2007

The Character Group plc
('the Company' or 'the Group' or 'Character')

Holding in Company

The Company has been informed on 10 August that 3i Quoted Private Equity Limited
(3iQPE') has acquired 11,525,898 ordinary shares of the Company from 3i Group
plc (directly) and 3i Investments plc (indirectly).

As a result of this change, 3iQPE now has approximately 25.93% of the current
issued share capital in the Company of 44,449,937 ordinary shares (excluding the
1,000,000 ordinary shares in the Company held in treasury).

3i Group plc and/or 3i Investments plc now no longer have an interest in the
shares of the Company.

Richard King, Executive Chairman, the Character Group said:

'We are pleased to note that 3i have decided that their investment in Character
is more suited to be held by their new investment vehicle, 3i Quoted Private
Equity Limited, which has recently been listed on the Main market of the London
Stock Exchange. We are confident that working more closely with a focused
investment team within 3i will contribute to Character's long term development.'

Enquiries:

The Character Group Plc  Charles Stanley Securities   Citigate Dewe Rogerson Ltd
                         Nominated Adviser & Broker

Kiran Shah               Philip Davies & Carl Holmes  Fiona Tooley
Tel: [phone]       Tel: [phone]           Tel: [phone]



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