Director/PDMR Shareholding

Character Group PLC
11 June 2007


The Character Group plc

11 June 2007


                   The Character Group plc (the 'Company')


The Company has been informed today that The TOPS Pension Scheme (the 'Pension
Fund') purchased 25,000 shares in the Company in the market at a price of 160
pence per share on 8 June 2007. Richard King, Kiran Shah and Jon Diver (all
executive directors of the Company) are interested in the Pension Fund by reason
of being trustees and beneficiaries of the Pension Fund. Following this
purchase, the interests of these three directors are as follows:



                                             Number of ordinary     % of issued
                                              shares of 5p each   share capital
Director                                                             (excluding
                                            ('Ordinary Shares')        treasury
                                                                        shares)

R. King 1                                             3,845,428           8.61%

K.P. Shah 2                                           5,645,000          12.64%

J.J. Diver                                            1,690,640           3.79%

The Trustees of the TOPS pension fund 3                 450,000           1.01%

Orbis Pension Trustees Limited 4                        285,000           0.64%



Notes:

1.   included in the interests of R. King are his interests in 1,885,428
Ordinary Shares/voting rights held by Cedarberg Investments Limited and 320,000
Ordinary Shares/voting rights held by his spouse, Mrs M.H. King;

2.   included in the interests of K.P. Shah are the interests of Sarissa
Holdings Limited in 5,620,000 Ordinary Shares/voting rights;

3.   each of R. King, K.P. Shah and J.J. Diver are beneficiaries under these
pension scheme arrangements and are each, accordingly, interested in the pension
scheme's holding of Ordinary Shares/voting rights;

4.   Orbis Pension Trustees Limited is the Trustee of the Company's Employee
Share Ownership Trust. Each of R. King, K.P. Shah,  and J.J. Diver is deemed to
be interested in such Ordinary Shares/voting rights by virtue of being within
the class of beneficiaries defined by such Trust.


Enquiries:

The Character Group Plc        Charles Stanley Securities     Citigate Dewe Rogerson Ltd
Richard King / Kiran Shah      Philip Davies                  Fiona Tooley

Tel: [phone]             Tel: [phone]             Tel: [phone]






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