Dealings by Directors

Character Group PLC
05 May 2005


The Character Group plc
5 May 2005

          The Character Group plc ('Character Group' or 'the Company')

                              Dealings by Directors

The Company was informed today that, on 4 May 2005, the TOPS Pension Scheme
purchased 50,000 ordinary shares of 5p each in the capital of the Company ('Ordinary
Shares') at a price of 33.5 pence per share.   Richard King, Kiran Shah and 
Jon Diver, executive directors of the Company (the 'Directors'), are trustees
of and beneficially interested in the TOPS Pension Scheme.

Following this purchase, the interests of the Directors are as follows:

Name of                 Number of Ordinary          Percentage of issued share
Director                            Shares                             capital

Richard King 1                   5,345,428                               10.12

Kirankumar
Premchand Shah 2                 5,645,000                               10.69

Jonathan James Diver             1,690,640                                3.20

The Trustees of the TOPS
Pension Scheme 3                 1,650,000                                3.12

Orbis Pension Trustees
Limited 4                          285,000                                0.54

Notes:

1.       Included in the interests of R. King are his interests in 1,885,428 Ordinary
         Shares held by Cedarberg Investments Limited and 320,000 Ordinary Shares held
         by Mrs M.H. King (the spouse of Mr. King).

2.       Included in the interests of K.P. Shah are the interests of Sarissa Holdings
         Limited in 5,620,000 Ordinary Shares.

3.       Each of R. King, K.P. Shah and J.J. Diver are beneficiaries under these pension
         scheme arrangements and are each, accordingly, also interested in the pension
         scheme's holding of Ordinary Shares.

4.       Orbis Pension Trustees Limited is the Trustee of the Company's Employee Share
         Ownership Trust.  Each of the Directors is deemed to be interested in such
         holding of Ordinary Shares by virtue of being within the class of 
         beneficiaries defined by such Trust.




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