Character secures Bin Weevils Master Toy Licence

RNS Number : 8217W

Character Group PLC

06 February 2012

 

designers, developers and international distributors of toys, games and giftware 

Issued on behalf of The Character Group plc

Date: Monday 6 February 2012                                                                                                                              Immediate Release                                                                                                        

Character secures Bin Weevils Master Toy Licence

The Character Group plc ("Character") is pleased to announce that its principal trading subsidiary, Character Options Limited, has won a multi-year toy partnership with Bin Weevils Limited (www.binweevils.com) to develop and market under license a full range of toys which will include collectable figurines, plush and playsets. The first products in the range will be available at retail in the Autumn.

Already ranked number 2 in the UK amongst children's social worlds (Source: Comscore November 2011), Bin Weevils has shown rapid growth, in both number of users and number of licensing partners, over the last year. Its popularity with its audience led to it winning the 'best kids web-site' children's BAFTA award in November 2011, ahead of such competition as Moshi Monsters, Club Penguin, Disney, Nickelodeon, Cartoon Network and CBBC.

Commenting on the master toy deal with Bin Weevils, Jon Diver, Joint Managing Director, the Character Group said:

"Bin Weevils is a leading name in the world of children's social media and Character is delighted to be working with such a creative and innovative brand. Our range of toys, which will be available at retail in the Autumn, will replicate the fun, interactive, entertaining and educational experience that the millions of users enjoy when visiting the Bin Weevils website."

Amelia Johnson, Director and Co-Founder of Bin Weevils added:

"Since winning at the Bafta Children's awards last November, Bin Weevils website has seen increased traffic with over 2 million children between 6-11 years old having surfed our website. Demand for physical Bin Weevils toys has been driven by our growing digital audience and we chose Character as our partner in this exciting development for the business because of their unparalleled track record in producing great toys and their unique understanding of the toy market and how young people want to interact, personalise and collect Bin Weevils in the 'real' world."

Enquiries:
The Character Group plc	Charles Stanley Securities (Nominated Adviser)
Richard King,  Executive Chairman	Russell Cook
Kiran Shah, Group Finance Director & Joint MD Tel: [phone]	Carl Holmes Tel: [phone]
Mobile: [phone] (KS)
Mobile: [phone] (RK)	Citigate Dewe Rogerson (Business & IR)
www.thecharacter.com Ticker: AIM: CCT	Fiona Tooley Tel: [phone] Evolution PR (Trade & Consumer) Michele Bates Tel: [phone]

About Bin Weevils                                                                                        www.binweevils.com

The BAFTA winning web site is one of the leading UK immersive online entertainment worlds for children, targeting 7-12 year-olds. It provides a compelling combination of an imaginary digital world, with social gaming, educational content, video-on-demand platform and multiplayer gaming.  Adhering to the highest standards of security and moderation, the site offers children a place to explore, learn and have fun on the Internet in a safe and trusted environment. The site is currently focused on the UK market with plans for internationalization in 2012. Currently, there are more than 10 million registered users with an average dwell time of 25 minutes, reflecting the breadth and quality of the experience offered.      

 

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