Change of Adviser

Character Group PLC
28 March 2006








Issued by Citigate Dewe Rogerson, Birmingham
Date: Tuesday 28 March 2006

                                                               Embargoed: 7.00am


                            The Character Group PLC
                               Change of Adviser



The Board of The Character Group PLC today announce the appointment of Charles
Stanley Securities as its Nominated Adviser, Broker and Financial Adviser with
immediate effect.




Enquiries:
Richard King/                                        Richard Thompson/
Kiran Shah               Fiona Tooley                Philip Davies
The Character Group      Citigate Dewe Rogerson      Charles Stanley
PLC                      Ltd                         Securities
Tel: [phone]       Tel: [phone]          Tel: [phone]




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