Update

MILESTONE GROUP PLC ("Milestone" or the "Company") Update INTRODUCTION Milestone, the AIM quoted (AIM: MSG) provider of digital media and technology solutions, is pleased to announce an update on recent developments following its acquisition of the FEDS / LIMIT software solutions (announced 2 August 2011) and Oil Productions Ltd (announced 15 August 2011),. Highlights * Onside - Pilot commenced with Charlton Athletic Community Trust. Discussions now taking place with other sporting entities, including Saracens Rugby Club and Premiership Rugby. * VO1CE - Pilot of new community initiative launched with the Metropolitan Police Hackney Gangs Intervention Team. * Oil Productions - Contract with Unilever's "Lynx" Brand renewed. SUCCESSFUL DEVELOPMENT OF FEDS / LIMIT PRODUCTS FEDS is a collaborative working tool that allows for real-time feedback and sharing of information. The Company has extended the programme and is developing it in a number of new sectors including sport and the community. 1: OnSide The "OnSide" project, which was first announced on 8 April 2011, uses the FEDS software to produce a dynamic risk assessment tool within community sports, initially in football and then being rolled out across various sports. This is initially being piloted with Charlton Athletic Community Trust ("CACT"). CACT runs football coaching sessions in the community and is using the software to monitor and evaluate attendance, demonstrate good governance and procedures within the organisation, real-time information sharing with various stakeholders and as a dynamic risk assessment tool. OnSide was developed to help build safer local communities. The Company is also in discussions with other sporting entities, including Saracens Rugby Club and Premiership Rugby, in relation to a potential rollout of the OnSide application. 2: VO1CE The Company has also developed the FEDS software into VO1CE, a community project in conjunction with the Metropolitan Police's Hackney Gangs Intervention Team. The platform allows over 30 stakeholders, such as the local police, community organisations and focus groups to share information, news and events in real time and on mobile devices. Initial trials of VO1CE in Hackney have now commenced. FURTHER CONTRACT WINS FOR OIL PRODUCTIONS Oil Productions Limited is a multi-platform, digital media design studio that was acquired by Milestone in August 2011.  Since the acquisition, Oil has signed four new projects for the Conran Group, Scholastic, Eyemedia Ltd and Heretics Agency, as announced on 25 August 2011. Recently, Oil has been retained to carry out a further project for Unilever's "Lynx" brand.  In January 2010, Oil launched Lynx Twist with the "Keeping Keeley" interactive sitcom on Facebook, which featured Keeley Hazel (Model) and Blake Harrison (From Channel 4's The Inbetweeners).  This was followed up in March 2011 with the Lynx Excite "Fallen Angel" campaign in which Oil created a personalised movie of "you" tempting the Angel Gabriel (Kelly Brook) from heaven to visit you in your street.  The campaigns have been a great success and as a result Lynx's Facebook community is set to top 500,000 fans this month.  Oil has been asked to re-launch both campaigns via Lynx's Facebook channel. BOARD STRENGTHENED WITH NEW NON-EXEC On 15 August 2011, Milestone announced the appointment of David Hill as a Non- Executive Director of the Company. David has a strong skill set for developing and executing strategy to achieve the successful delivery of the Company's objectives. FUNDRAISING CONTINUES As announced on 15 August 2011, the Company raised £201,893, at a premium to the prevailing market price, through the issue of 20,189,300 new ordinary shares in the Company. The Company is seeking to raise further funds in the near future to further accelerate its growth strategy. Deborah White, CEO, commented: "The amount of progress we have made over the last 3 months is very pleasing indeed.  Whilst there is still much work to do the positive response we have received and heightened level of enquiries seen across the product range further demonstrates the strength of offering we have worked very hard to put in place. We are building momentum and this is an exciting time for Milestone Group." Nick Darvill, Charlton Athletic Community Trust (CACT), comments on OnSide: "Onside designed and created by Milestone provides the CACT with reportable structures and procedures. Coach certification, dynamic risk assessments and the immediate monitoring of participants and stakeholders are all recorded and evaluated. Immediate access to statistics ensures our coaching resource (including 139 casual coaches) is correctly managed and deployed. Onside provides us with the facility for real time information sharing between all our stakeholders thereby ensuring training sessions are conducted in safe environments based on current information. This demonstrates the CACT/stakeholder commitment to building safer communities." Inspector Russ Joao, Gangs Intervention Team, Hackney Borough Metropolitan Police Service, comments on VO1CE: "VO1CE brings together the Metropolitan police and the 32 third party stakeholders in the London Borough of Hackney. Milestone Group provides the managed service that enables the real time information sharing between the stakeholders.  This will enhance community cohesion, increase trust and confidence and demonstrates a commitment to building safer communities within the Borough" Helen Clayton, Programme Manager, Premiership Rugby "The safety of all those involved in rugby is at the centre of what Premiership Rugby strives to achieve. The OnSide initiative aims to deliver a safer environment for all young people, staff and volunteers that participate in sports within the community. We are pleased to be actively participating in this pilot with Milestone and look forward to working with them going forward." For further information: Milestone Group PLC Deborah White, Chief Executive Tel: 020 7929 7826 Cairn Financial Advisers LLP, Nominated Adviser Liam Murray / Avi Robinson Tel: 020 7148 7900 Hybridan LLP, Broker Claire Louise Noyce Tel: 020 7947 4350 College Hill, PR Jamie Ramsay Tel: 020 7457 2020 This announcement is distributed by Thomson Reuters on behalf of Thomson Reuters clients. The owner of this announcement warrants that: (i) the releases contained herein are protected by copyright and other applicable laws; and (ii) they are solely responsible for the content, accuracy and originality of the information contained therein. Source: Milestone Group PLC via Thomson Reuters ONE [HUG#1550665]
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