Rajar Wave 4 2004 Figures

Milestone Group PLC 27 January 2005 For Immediate Release 27 January 2005 MILESTONE GROUP PLC RAJAR Wave 4 2004 Audience Figures Milestone Group PLC ('Milestone' or 'the Group'), the AIM listed media group with controlling interests in four local commercial radio stations, has welcomed today's release of new official radio listening figures from Radio Joint Audience Research Limited ('RAJAR'). Overall, the RAJAR results show the weekly adult Total Hours listened (for all four Milestone-controlled stations) at 837,000, up 51,000 from the previous quarter. In Oxford, Milestone's wholly-owned station, Passion 107.9, has registered its fifth successive increase in audience levels, increasing its total weekly adult audience reach to 12% (an increase of 100% year-on-year). In Rugby, the Milestone-controlled Rugby FM has achieved its highest ever audience, with a weekly adult reach of 43% and a market share of 20.4% (up from 17.8% year-on-year). Both Kick FM (West Berkshire) and Kestrel FM (North Hampshire) also increased their market share on both the quarter and the year. Milestone Chief Executive, Andy Craig, said: 'We are delighted that we have managed to increase our market share at all four of the Group's stations. Our radio division continues to make steady progress in building audience as part of our wider cross media strategy. The Oxford station, Passion 107.9, has particularly benefited from cross promotion through Milestone's other media assets in Oxfordshire.' For further information: Milestone Group Tel: 01235 547 800 Andy Craig / Daniel Cass Buchanan Communications Tel: 020 7466 5000 Bobby Morse / Suzanne Brocks This information is provided by RNS The company news service from the London Stock Exchange
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