Milestone Group PLC : Joint Venture Agreement s...

MILESTONE GROUP PLC

("Milestone" or the "Company")

Joint Venture Agreement signed with Louis Saha's Axis Stars

Milestone Group (AIM: MSG), the AIM quoted provider of digital media and technology solutions announces that it has signed a Joint Venture with Axis Stars Limited ("Axis Stars") to work with the Passion Project and utilise the suite of technology solutions available through the Nexstar Joint Venture.

Former international footballer, Louis Saha has agreed to increase his company's relationship with Milestone Group by signing a joint venture between his Axis Stars company and Milestone Group.

The joint venture will be a 50/50 revenue share whereby Axis Stars will utilise its fast growing database of international sport stars to raise awareness of Milestone's Passion Project initiatives while gaining access to Nexstar's portfolio of finance, media streaming and publication technologies.

The Passion Project is an initiative to aggregate all parties involved in the engagement, education and employment of young people whilst also providing both commercial and social opportunities.

Axis Stars was set up by retired French football star and former Manchester United player Louis Saha and is designed to help professional athletes better manage their careers and finances during and after their sports careers.

Through the joint venture, Axis Stars will co-host events with Milestone, match its database of international sport stars to social causes to raise awareness of the Passion Project and help build brand value of both companies.

Athletes, celebrities, musicians and actors are well known and trusted brands in their own right and the ignition point to the Passion Project as they bring relevant audiences in scale. Nexstar will also benefit from these agreements as it can offer innovative technology solutions including financial and publishing to its partners and their global audience.

Louis Saha said:
"We are delighted to strengthen our partnership with Milestone and the Passion Project. Moving to a joint venture agreement will give even more emphasis to the Play It Forward attitude which embodies the values of Axis Stars and its members. We are looking forward to making a real impact on the ground!"

Deborah White, CEO of Milestone commented:
"We are delighted to have extended the relationship with Axis Stars - we share the same values and both have a vision where creating commercial value and a better world can exist in the same conversation. I look forward to working with them and anticipate more collaborative developments between us to be announced in due course."

For further information:

Milestone Group PLC Deborah White, Chief Executive	Tel: [phone]
Cairn Financial Advisers LLP, Nominated Adviser Liam Murray	Tel: [phone]
Hybridan LLP, Broker Claire Louise Noyce Walbrook PR Limited, PR Gary Middleton / Paul Cornelius / Paul Whittington	Tel: [phone]   Tel: [phone]

Notes to editors:

Passion Project

The Passion Project process has been designed to ensure that its younger audience is equipped with the tools and skills it needs for life and the world of work. The Passion Project has attracted ambassadors including Louis Saha, rapper, songwriter, actor and film director, Ben Drew, primarily known as Plan B, Rosie Chan, (Composer & Pianist) Akram Khan (Dance), Ali Tenant, (Singer/Composer), Amy Bailey (Actress) Jermain Jackman, (Winner of the Voice 2014) Wendy Smith (paralympian) and Alex Pritchard, Tottenham Hotspur professional footballer. These relationships will support the initiative by actively raising awareness of it through social media - this campaign is scheduled to commence in Spring 2016.

Axis Stars

Founded by Louis Saha and Patrice Arnera, Axis Stars is an exclusive network designed to disrupt and change professional sport and entertainment from the elite to the aspiring youth. It provides a 360 degree eyes and ears solution based in e-Reputation and a solid network of trusted partners. Axis Stars creates business opportunities for athletes, artists, brands, clubs and agents, providing access to carefully selected financial and legal solutions and offers highly competitive lifestyle propositions. The aim is to bring transparency, compliance, education philanthropy and trust to professional sports and entertainment.

Nexstar

Nexstar is a joint venture between Milestone Group and Black Cactus Holdings Pty Ltd to develop and commercialise all existing IP owned by Black Cactus under an exclusive global licence. The JV trades as "Nexstar".

Black Cactus has developed a number of products and services, including digital media platforms, music publishing services, a "Money Over IP" payment system and other technology solutions which it currently provides to global loyalty and reward programmes.

Pursuant to the JV agreement, Black Cactus provides the JV with development capability, digital content and use of IP and Milestone provides creative services, business development and audience activation services. 

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Source: Milestone Group PLC via Globenewswire

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