Transaction in Own Shares

Burberry Group PLC
28 February 2005


               BURBERRY GROUP PLC:  Transaction in Own Shares


Burberry Group plc ('the Company') announces that it has today purchased 290,019
of its ordinary shares of 0.05p each ('Shares') for cancellation.  Of these
Shares, 100,000 were purchased on-market from Merrill Lynch at a price of
392.475 pence per Share and 190,019 were purchased off-market directly from GUS
Holdings Limited also at a price of 392.475 pence per Share in accordance with
the Agreement dated 20 December 2004 between the Company and GUS plc approved by
the Company's shareholders on 20 December 2004.


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