Director Shareholding

Burberry Group Plc
15 July 2002


Issued by Merrill Lynch International



                             DEALINGS BY DIRECTORS

1) Name of Company

Burberry Group plc

2) Name of Director

Mr John Peace

3) Please state whether notification indicates that it is in respect of holding of the Director named in
2) above or holding of that person's spouse or children under the age of 18 or in respect of a
non-beneficial interest

In name of Director named in box 2

4) Name of the registered holder(s) and, if more than one holder, the number of shares held by each of
them (if notified)

Mr John Peace

5) Please state whether notification relates to a person(s) connected with the Director named in 2 above
and identify the connected person(s).

N/A

6) Please state the nature of the transaction and the nature and extent of the directors interest in the
transaction.

Purchase of shares

7) Number of shares/amount of stock acquired

16,000

8) Percentage of issued class

0.0032%

9) Number of shares/amount of stock disposed

N/A

10) Percentage of issued class

N/A

11) Class of security

Ordinary Shares of 0.05p each

12) Price per share

227.75p

13) Date of transaction

Monday July 15, 2002

14) Date Company informed

Monday July 15, 2002

15) Total holding following this notification

16,000

16) Total percentage holding of this class following this notification

0.0032%


   IF A DIRECTOR HAS BEEN GRANTED OPTIONS BY THE COMPANY PLEASE COMPLETE THE
                                FOLLOWING BOXES
17) Date of grant

N/A

18) Period during which or date on which exercisable

N/A

19) Total amount paid (if any) for grant of the option

N/A

20) Description of shares or debentures involved: class, number

N/A

21) Exercise price (if fixed at the time of the grant) or indication that price is to be fixed at the
time of exercise

N/A

22) Total number of shares or debentures over which options held following this notification

N/A



23) Any additional information

N/A

24) Name of contact and telephone number for queries

Mr Michael Mahony 020 7968 0000

25) Name and signature of authorised company official responsible for making this notification

Date of notification: July 15, 2002


END


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