Director/PDMR Shareholding

Burberry Group PLC
18 January 2007

18 January 2007

Burberry Group plc ('the Company')

Earlier today, Rose Marie Bravo, Vice-Chairman:

(i)                  exercised options to acquire 277,777 Ordinary Shares of
0.05p each in the Company ('Shares') at a price of £2.58 per Share, such options
having been granted under the Burberry Executive Share Option Scheme 2002 on 12
June 2003;

(ii)                exercised options to acquire 555,556 Shares at a price of
£3.78 per Share, such options having been granted under the Burberry Executive
Share Option Scheme 2002 on 2 August 2004; and

(iii)               exercised options to acquire 277,778 Shares at a price of
£4.23 per Share, such options having been granted under the Burberry Executive
Share Option Scheme 2002 on 21 July 2005.

All the Shares referred to above were subsequently sold in London today at a
price of £6.34 per Share.

Following these transactions Rose Marie Bravo holds 155,762 Shares, a contingent
interest in 282,571 Shares under the Burberry Co-Investment Plan and options to
acquire 833,332 Shares.

The Company received notification of the above changes in Rose Marie Bravo's
share interests in the Company on 18 January 2007.

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