Procter & Gamble partnership deals

RNS Number : 9386Q

Rightster Group PLC

23 June 2015

 

23 June 2015

Rightster Group PLC

("Rightster" or the "Company")

Procter & Gamble partnership deals

Rightster Group plc (LSE AIM: RSTR), the digital video distribution and monetisation network, today announces two new deals with the global brand, Procter & Gamble ('P&G').

To celebrate Father's Day, the P&G brand Vicks India partnered with Rightster and Publicis Kaplan Thaler NY to run a timely campaign entitled #HugYourDad, promoting Vicks VapoRub. Rightster was responsible for sourcing suitable User-Generated Content for the campaign and negotiating rights clearance with the relevant Content Owners. The campaign was launched on the 7^th June and has already achieved over 4 million views.

The Company also recently partnered with P&G in France in June to help promote their new Tampax Compak Pearl campaign. To promote the campaign, Rightster sourced the popular French YouTube talent, "Caroline et Safia", whose channel focuses on beauty, fashion and wellness. This resulted in the production of a 'Get ready with us - Period Version' video which was also shared across the talent's own social networks, including Facebook and Twitter. The video has already generated over 1.4 million views and over 18,000 likes on YouTube alone, both as a result of organic views and the amplification achieved through P&G's investment in TrueView.

Rightster CEO, Patrick Walker, commented: "These partnerships with P&G across the globe demonstrate the increasing appetite of major brands to use original and user-generated online video content to connect with young audiences. The emotive and measurable impact of online video can't be ignored. We're thrilled to be working with such respected brands, connecting them to creators in an authentic way on YouTube and other emerging video platforms."

For further information please contact:

Rightster Group plc Patrick Walker CEO or Niall Dore, CFO	via Newgate
Cenkos Securities plc	Tel: [phone]
Max Hartley /Mark Connelly (Nomad)
Newgate	Tel: [phone]
Tim Thompson/Robyn McConnachie/Lois Engstrand

About Rightster Group plc

Founded in 2011, Rightster is already the number one global multi-platform network for online video. Rightster's cloud-based software and services platform makes it simple for Content Owners, Creators, Brands, Publishers and Platforms to unlock the value of online video, whether on a licenced, ad-funded, direct to consumer or paid placement basis. Rightster's network stands at over 2,500 Content Owners and over 10,500 Publishers, managed by global and local teams in 13 offices across North America, Europe and Asia Pacific.

 

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