Directorate Change

Berkeley Berry Birch PLC
03 March 2004



For Immediate Release

                Berkeley Berry Birch plc Announces Board Changes

London, 3 March 2004: Berkeley Berry Birch plc, the financial services
distribution group, announces the appointment of Clifford P. Lockyer as Group
Chief Executive. This will be in addition to his current responsibilities as
Group Executive Chairman.

Craig Butcher will now remain as Finance Director with broader commercial
responsibilities.

Stephen Ingledew, the Company's current Group Chief Executive, has left the
Company by mutual consent to pursue alternative business opportunities.

                                      ENDS

Grandfield                                 020 7417 4170
Matthew Jervois





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