Steel Strategy

BROKEN HILL PROPRIETARY COMPANY LIMITED 6 October 1999 BHP ANNOUNCES STEEL STRATEGY The Broken Hill Proprietary Company Limited (BHP) today announced a major step in advancing its strategy to focus BHP as a world class natural resources company, with a steel component. Following a review of its steel portfolio, BHP Steel will become a simpler business, focused on those areas in which BHP has ongoing operational and marketing advantages, which are consistent with its strategic objectives, and which generate sustainable shareholder value. It is expected that, following changes to its portfolio, BHP Steel will deliver its cost of capital on a sustainable basis through the business cycle within three years. The new BHP Steel portfolio will concentrate on flat products in Australia, New Zealand and Asia, based on the low cost supply of steel from Port Kembla Steelworks and its leading position in coated steel. It will serve primarily building and construction markets using the successful marketing brands of ZINCALUME(R) steel and COLORBOND(R) steel. Announcing these initiatives today, President BHP Steel Bob Every said: 'These changes give effect to the strategic objective of building on the Company's strong position in minerals while taking advantage of niche opportunities in steel. They are an essential part of BHP's evolution if it is to remain a global player.' BHP intends to divest those parts of its steel business that do not fit its long term strategy. The Company expects to realise appropriate value for what it believes will be attractive businesses to other owners with different strategic objectives. This divestment program is expected to generate significant cash proceeds for BHP. 'In the current operations, diversity of the product line and the range of geographical locations created a very complex organisation that lacked focus and strategic rationale' Dr Every said. 'At the same time, industry consolidation and increased competition in the global steel markets necessitate slimmer, more tightly focused businesses in order to survive. 'These changes will increase the potential for BHP Steel to compete, while increasing the potential for those businesses that will no longer be part of the portfolio to survive and prosper in the new global steel market. 'I understand that these announcements may cause some anxiety for our employees, customers and communities. BHP will work with people affected to make sure they are informed about the reasons the Company is seeking to divest these businesses and the process that will follow. 'These changes are not about closing businesses. They aim to focus BHP on operations that are consistent with our portfolio objectives and to allow other companies, with different objectives, to bid for those businesses that no longer fit the BHP portfolio.' The new steel portfolio will include Port Kembla Steelworks; Coated Steel Australia (Spring Hill, Western Port, Service Centres); Coated Steel Asia (Thailand, Malaysia, Indonesia); BHP New Zealand Steel; BHP Building Products Australia; BHP Steel Building Products Asia. Businesses BHP is seeking to divest include Long Products, Tubemakers Merchandising, Structural and Pipeline Products, Tin Mill Products, Steel Building Products Pacific, Coated Steel Corporation USA, Steel Building Products USA and, in consultation with our joint venture partner, North Star BHP Steel. For information contact: Media Relations: Mandy Frostick Manager Media Relations - Melb Tel: +61 3 9609 4157 (bh) +61 419 546 245 (mobile) Andrew Marjoribanks Manager Business Relations, BHP Steel Melb Tel: +61 3 9609 3973 (bh) +61 418 334 979 (mobile) Investor Relations: Dr Robert Porter Vice President Investor Relations (elect) Melb Tel: +61 3 9609 3540 (bh) +61 419 587 456 (mobile)
UK 100

Latest directors dealings