Rule 8.1 - HERSHEY COMPANY

FORM 8.1

           DEALINGS BY OFFERORS, OFFEREE COMPANIES OR THEIR ASSOCIATES
                   FOR THEMSELVES OR FOR DISCRETIONARY CLIENTS
                 (Rules 8.1(a) and (b)(i) of the Takeover Code)


1.   KEY INFORMATION

Name of person dealing (Note  Barclays Capital Inc
1)
Company dealt in              The Hershey Company
Class of relevant security    Common Stock
to which the dealings being
disclosed relate (Note 2)
Date of dealing               31 December 2009


2.   INTERESTS, SHORT POSITIONS AND RIGHTS TO SUBSCRIBE

(a)  Interests and short positions (following dealing) in the class of relevant
security dealt in (Note 3)

                                                Long                            Short

                                         Number           (%)            Number             (%)

(1) Relevant securities                  89,746          0.05             17,021            0.01

(2)  Derivatives (other than options)         0          0.00                  0            0.00

(3) Options and agreements              140,400          0.08            130,700            0.08
to purchase/sell

Total                                   230,146          0.13            147,721            0.09


(b)  Interests and short positions in relevant securities of the company, other
     than the class dealt in (Note 3)

Class of relevant security:           Long                  Short

                              Number                Number
                              (%)                   (%)
(1) Relevant securities

(2)  Derivatives (other  than
options)

(3) Options and agreements
to purchase/sell

Total


(c)  Rights to subscribe (Note 3)

Class of relevant security:   Details




3.   DEALINGS (Note 4)

(a)  Purchases and sales

Purchase/sale            Number of securities    Price per unit (Note 5)
Purchase                 14,100                  36.0508
Purchase                 800                     35.96375
Purchase                 800                     35.99875
Purchase                 3,827                   35.79
Purchase                 400                     35.9825
Purchase                 100                     35.8057
Purchase                 100                     35.83
Purchase                 200                     36.07
Purchase                 200                     36.315
Purchase                 300                     36.25666667
Purchase                 100                     35.97
Purchase                 100                     36.51
Purchase                 1,900                   36.06894737
Purchase                 10,800                  36.05064815
Purchase                 800                     36.12125
Purchase                 600                     36.08166667
Purchase                 365                     36.49
Purchase                 22                      36.04
Purchase                 100                     35.83
Sale                     3,527                   35.79
Sale                     300                     35.79
Sale                     14,100                  36.0508
Sale                     1,600                   35.9813
Sale                     300                     36.39
Sale                     200                     36.07
Sale                     100                     36.51
Sale                     100                     35.97
Sale                     200                     36.315
Sale                     300                     36.256667
Sale                     14,100                  36.0508
Sale                     22                      36.04
Sale                     100                     35.83



(b)  Derivatives transactions (other than options)

Product       Long/short       Number of securities   Price per unit
name,         (Note 6)         (Note 7)               (Note 5)
e.g. CFD





(c)  Options transactions in respect of existing securities

(i)  Writing, selling, purchasing or varying

Product      Writing,     Number of    Exercise  Type,     Expiry      Option
name,        selling,     securities   price     e.g.      date        money
e.g. call    purchasing,  to which the (USD)     American,             paid/received
option       varying      option                 European              per unit
             etc.         relates                etc.                  (Note 5)
                          (Note 7)
CALL         Purchase     600          40        American 16/01/2010
CALL         Purchase     100          40        American 22/05/2010
PUT          Purchase     100          35        American 16/01/2010
PUT          Purchase     900          35        American 16/01/2010
PUT          Purchase     100          35        American 16/01/2010
PUT          Purchase     900          35        American 16/01/2010
CALL         Purchase     100          40        American 21/08/2010
CALL         Purchase     200          35        American 20/02/2010
PUT          Purchase     100          35        American 20/02/2010
CALL         Purchase     100          35        American 20/02/2010
CALL         Purchase     200          35        American 20/02/2010
CALL         Purchase     200          40        American 20/02/2010
CALL         Purchase     100          40        American 20/02/2010
PUT          Purchase     200          40        American 20/02/2010
PUT          Purchase     1,200        40        American 20/02/2010
PUT          Sale         600          35        American 21/08/2010
PUT          Sale         100          35        American 21/08/2010
PUT          Sale         600          40        American 21/01/2012
PUT          Sale         100          30        American 21/01/2012
CALL         Sale         100          30        American 21/01/2012
CALL         Sale         100          30        American 21/01/2012


(ii) Exercising

Product name, e.g. call  Number of securities    Exercise price per unit
option                                           (Note 5)





(d)  Other dealings (including new securities) (Note 4)

Nature of transaction    Details                 Price per unit (if
(Note 8)                                         applicable) (Note 5)






4.   OTHER INFORMATION

Agreements, arrangements or understandings relating to options or derivatives


Full details of any agreement, arrangement or understanding between the
person disclosing and any other person relating to the voting rights of
any relevant securities under any option referred to on this form or
relating to the voting rights or future acquisition or disposal of any
relevant securities to which any derivative referred to on this form is
referenced.  If none, this should be stated.





Is a Supplemental Form 8 attached? (Note 9)                 YES


Date of disclosure                         04 January 2010
Contact name                               Geoff Smith
Telephone number                           020 7116 2913
Name of offeree/offeror with which         Kraft Foods Inc
associated
Specify category and nature of associate   Advisor
status (Note 10)


Notes

The Notes on Form 8.1 can be viewed on the Takeover Panel's website at
www.thetakeoverpanel.org.uk


SUPPLEMENTAL FORM 8


                            DETAILS OF OPEN POSITIONS
   (This form should be attached to Form 8.1, Form 8.1(b)(ii) or Form 8.3, as
                                  appropriate)



OPEN POSITIONS (Note 1)

Product     Written or Number of      Exercise   Type,     Expiry date
name,       purchased  securities     price      e.g.
e.g. call              to which the   (Note 2)   American
option                 option or                 ,
                       derivative                European
                       relates                   etc.
PUT         Purchased  1,200          20         American  16-Jan-10
PUT         Purchased  700            20         American  22-Jan-11
PUT         Purchased  1,100          30         American  22-May-10
PUT         Purchased  400            30         American  21-Aug-10
PUT         Purchased  500            30         American  21-Jan-12
PUT         Purchased  8,100          35         American  20-Feb-10
PUT         Purchased  3,700          35         American  22-May-10
PUT         Purchased  3,200          35         American  21-Aug-10
PUT         Purchased  5,500          35         American  22-Jan-11
PUT         Purchased  900            40         American  16-Jan-10
PUT         Purchased  10,700         40         American  20-Feb-10
PUT         Purchased  6,800          40         American  22-May-10
PUT         Purchased  3,200          40         American  22-Jan-11
PUT         Purchased  2,800          45         American  16-Jan-10
PUT         Purchased  3,700          45         American  20-Feb-10
PUT         Purchased  5,200          45         American  22-May-10
PUT         Purchased  10,000         45         American  22-Jan-11
PUT         Purchased  500            50         American  22-Jan-11
PUT         Purchased  1,000          50         American  21-Jan-12
PUT         Sold       3,800          20         American  20-Feb-10
PUT         Sold       1,000          25         American  16-Jan-10
PUT         Sold       100            25         American  20-Feb-10
PUT         Sold       1,900          25         American  22-Jan-11
PUT         Sold       3,900          30         American  16-Jan-10
PUT         Sold       1,200          30         American  22-Jan-11
PUT         Sold       9,000          35         American  16-Jan-10
PUT         Sold       600            40         American  21-Jan-12
PUT         Sold       500            50         American  20-Feb-10
CALL        Purchased  400            30         American  22-Jan-11
CALL        Purchased  7,100          35         American  20-Feb-10
CALL        Purchased  200            35         American  22-Jan-11
CALL        Purchased  15,600         40         American  20-Feb-10
CALL        Purchased  800            40         American  21-Aug-10
CALL        Purchased  36,300         45         American  16-Jan-10
CALL        Purchased  600            45         American  20-Feb-10
CALL        Purchased  800            45         American  22-Jan-11
CALL        Purchased  6,400          50         American  20-Feb-10
CALL        Purchased  2,500          50         American  22-May-10
CALL        Purchased  500            50         American  21-Jan-12
CALL        Sold       400            30         American  16-Jan-10
CALL        Sold       1,500          30         American  20-Feb-10
CALL        Sold       900            30         American  22-May-10
CALL        Sold       500            30         American  21-Jan-12
CALL        Sold       2,100          35         American  16-Jan-10
CALL        Sold       6,700          35         American  22-May-10
CALL        Sold       700            35         American  21-Aug-10
CALL        Sold       20,500         40         American  16-Jan-10
CALL        Sold       10,200         40         American  22-May-10
CALL        Sold       23,200         40         American  22-Jan-11
CALL        Sold       3,200          40         American  21-Jan-12
CALL        Sold       23,700         45         American  16-Jan-10
CALL        Sold       8,200          45         American  22-May-10
CALL        Sold       2,900          50         American  16-Jan-10
CALL        Sold       3,000          50         American  22-Jan-11
CALL        Sold       100            55         American  20-Feb-10
CALL        Sold       600            60         American  16-Jan-10
CALL        Sold       200            60         American  22-Jan-11
CALL        Sold       100            70         American  16-Jan-10

Notes

1. Where there are open option positions or open derivative positions (except
 for CFDs), full details should be given.  Full details of any  existing
 agreements to purchase or to sell  should also be given on this form.

2. For all prices and other monetary amounts, the currency must be stated.

For details of the Code's dealing disclosure requirements, see Rule 8 and its
Notes which can be viewed on the Takeover Panel's website at
www.thetakeoverpanel.org.uk