EPT Disclosure The Hershey Company

FORM 38.5(b) DEALINGS BY CONNECTED EXEMPT PRINCIPAL TRADERS WITHOUT RECOGNISED INTERMEDIARY STATUS, OR WITH RI STATUS BUT NOT DEALING IN A CLIENT-SERVING CAPACITY (Rule 38.5(b) of the Takeover Code) 1. KEY INFORMATION Name of exempt principal Barclays Capital Inc trader Company dealt in The Hershey Company Class of relevant security Common Stock to which the dealings being disclosed relate (Note 1) Date of dealing 21 January 2010 2. INTERESTS, SHORT POSITIONS AND RIGHTS TO SUBSCRIBE (a) Interests and short positions (following dealing) in the class of relevant security dealt in (Note 2) Long Short Number (%) Number (%) (1) Relevant securities 82,371 0.05% 17,221 0.01% (2) Derivatives (other than 0 0.00% 0 0.00% options) (3) Options and agreements 322,100 0.19% 270,900 0.16% to purchase/sell Total 404,471 0.24% 288,121 0.17% (b) Interests and short positions in relevant securities of the company, other than the class dealt in (Note 2) Class of relevant security: Long Short Number Number (%) (%) (1) Relevant securities (2) Derivatives (other than options) (3) Options and agreements to purchase/sell Total (c) Rights to subscribe (Note 2) Class of relevant security: Details 3. DEALINGS (Note 3) (a) Purchases and sales Purchase/sale Number of securities Price per unit (Note 4) (USD) Sale 300 36.37 Sale 18,552 36.36362009 Sale 100 36.19 Sale 900 36.33888889 Sale 1,852 36.32164687 Sale 100 36.34 Sale 18,300 36.46754098 Sale 200 36.305 Sale 6 36.5926 Sale 30 36.5926 Sale 100 36.19 Sale 10 36.19 Sale 200 36.5 Sale 915 36.57278689 Sale 12,800 36.64648438 Sale 2,000 36.72 Sale 1,500 36.501 Sale 2,886 36.6468815 Sale 15,413 36.62111529 Sale 89,500 36.3584581 Sale 7,390 36.322341 Sale 29,100 36.39203436 Sale 61,800 36.86883495 Sale 12,885 36.410617 Sale 88,393 36.68254025 Sale 21,269 36.37888899 Sale 3,000 37.16 Sale 100 36.82 Sale 4,500 36.81777778 Sale 17,202 36.81170329 Sale 1,000 36.795 Sale 700 36.78 Sale 1,198 36.82420701 Sale 400 36.835 Sale 1,500 36.3547 Sale 200 36.9873 Sale 6 36.19 Sale 500 36.656 Sale 20,836 36.50430553 Sale 65,827 36.63171586 Sale 1,600 36.30275 Sale 500 36.298 Sale 18,200 36.42140549 Sale 1,200 37.05408333 Sale 1,400 36.669286 Sale 400 36.515 Sale 400 36.2675 Sale 63,110 36.99361274 Sale 6,000 36.97883333 Sale 2,900 36.84207931 Sale 300 37.01 Sale 1,205 36.88676349 Sale 400 36.8175 Sale 2,300 36.48 Sale 400 36.385 Sale 500 36.8980002 Sale 36 37.19 Sale 100 36.19 Sale 100 36.47 Sale 10,400 36.57783654 Sale 49 36.93 Sale 50 36.96 Sale 200 36.34 Sale 200 36.96 Sale 2,000 36.4125 Sale 18,165 36.33176787 Sale 400 36.2625 Sale 2,900 36.39482759 Sale 23,900 36.39013389 Sale 390 37.03589744 Sale 1,300 36.96384615 Purchase 900 36.39111111 Purchase 1,400 36.31471429 Purchase 3,200 36.32628125 Purchase 400 36.6275 Purchase 400,000 36.572 Purchase 100 36.19 Purchase 10 36.19 Purchase 350 36.44 Purchase 6 36.5926 Purchase 40,310 36.99 Purchase 400 36.285 Purchase 30 36.5926 Purchase 3,165 36.37421485 Purchase 500 36.34944 Purchase 100 36.82 Purchase 17,202 36.81170329 Purchase 7,798 36.81333675 Purchase 100 36.318 Purchase 500 36.326 Purchase 900 36.37466667 Purchase 200 36.219 Purchase 1,100 36.62454545 Purchase 23,400 36.39000855 Purchase 1,400 36.72571429 Purchase 14,500 36.38655172 Purchase 3,100 36.579 Purchase 1,500 36.39006667 Purchase 1,400 36.39992857 Purchase 600 36.44833333 Purchase 500 36.298 Purchase 400 36.2625 Purchase 49,500 37 Purchase 13,549 36.3298915 Purchase 8 36.26 Purchase 100 36.99 Purchase 400 36.62 Purchase 23,000 36.99988957 Purchase 200 36.61 Purchase 200 36.99 Purchase 800 36.335 Purchase 300 36.83666667 Purchase 1,400 36.66928571 Purchase 1,900 36.52105263 Purchase 1,205 36.8868 Purchase 400 36.8175 Purchase 6 36.5926 Purchase 30 36.5926 Purchase 9,500 36.58378947 Purchase 99 36.94515152 Purchase 900 36.515 Purchase 1,000 36.41 Purchase 400 36.515 Purchase 200 36.33 Purchase 1,000 36.415 Purchase 2,900 36.34964828 Purchase 1,400 36.30285714 Purchase 308 36.37837662 Purchase 400 36.65 Purchase 400 36.2675 Purchase 600 36.77 Purchase 500 36.396 (b) Derivatives transactions (other than options) Product Long/short Number of securities Price per unit name, (Note 5) (Note 6) (Note 4) e.g. CFD (c) Options transactions in respect of existing securities (i) Writing, selling, purchasing or varying Product Writing, Number of Exercise Type, Expiry Option name, selling, securities price e.g. date money e.g. call purchasing, to which (USD) American, paid/received option varying the option European per unit etc. relates etc. (Note 4) (Note 6) Put Option Selling 2,000 32.5 American 20/03/2010 0.3 Put Option Selling 1,200 32.5 American 20/03/2010 0.3 Call Option Selling 500 40 American 22/05/2010 0.73 Call Option Selling 14,900 45 American 22/05/2010 0.2 Call Option Selling 1,900 45 American 22/05/2010 0.15 Call Option Selling 400 45 American 22/05/2010 0.15 Call Option Selling 1,000 45 American 22/05/2010 0.2 Call Option Selling 3,000 35 American 22/05/2010 2.9 Call Option Selling 300 40 American 20/03/2010 0.5 Call Option Selling 200 40 American 20/03/2010 0.5 Call Option Selling 100 35 American 20/03/2010 2.1 Call Option Selling 100 50 American 21/01/2012 0.8 Call Option Selling 100 50 American 21/01/2012 0.8 Call Option Selling 100 37.5 American 20/02/2010 0.65 Call Option Selling 100 37.5 American 20/02/2010 0.65 Call Option Selling 100 37.5 American 20/02/2010 0.65 Call Option Selling 200 37.5 American 20/02/2010 0.65 Put Option Purchasing 200 35 American 20/02/2010 0.4 Put Option Purchasing 1,200 35 American 20/02/2010 0.35 Put Option Purchasing 12,000 35 American 20/02/2010 0.5 Put Option Purchasing 3,200 35 American 20/02/2010 0.5 Put Option Purchasing 100 35 American 20/02/2010 0.55 Put Option Purchasing 900 35 American 20/02/2010 0.55 Put Option Purchasing 200 35 American 20/02/2010 0.6 Put Option Purchasing 1,100 35 American 20/02/2010 0.55 Put Option Purchasing 500 35 American 20/02/2010 0.55 Put Option Purchasing 500 35 American 20/02/2010 0.55 Put Option Purchasing 500 35 American 20/02/2010 0.55 Put Option Purchasing 500 35 American 20/02/2010 0.55 Put Option Purchasing 1,700 35 American 21/08/2010 2.2 Put Option Purchasing 100 35 American 21/08/2010 2.25 Put Option Purchasing 100 35 American 21/08/2010 2.25 Put Option Purchasing 100 35 American 21/08/2010 2.25 Put Option Purchasing 100 45 American 21/08/2010 9.5 Put Option Purchasing 100 45 American 21/08/2010 9.5 Put Option Purchasing 100 45 American 21/08/2010 9.5 Put Option Purchasing 100 45 American 21/08/2010 9.5 Put Option Purchasing 100 37.5 American 20/03/2010 2.3 Put Option Purchasing 100 37.5 American 20/03/2010 2.3 Put Option Purchasing 1,000 37.5 American 20/03/2010 2.3 Put Option Purchasing 1,000 37.5 American 20/03/2010 2.3 Put Option Purchasing 6,400 40 American 22/05/2010 4.1 Put Option Purchasing 900 40 American 22/05/2010 4.1 Put Option Purchasing 100 40 American 22/05/2010 4.8 Put Option Purchasing 700 40 American 20/02/2010 3.2 Put Option Purchasing 2,600 37.5 American 20/02/2010 1.35 Call Option Purchasing 100 40 American 20/02/2010 0.25 Call Option Purchasing 900 40 American 20/02/2010 0.25 Call Option Purchasing 1,400 35 American 22/05/2010 2.6 Call Option Purchasing 200 40 American 21/08/2010 1.15 Call Option Purchasing 100 37.5 American 20/02/2010 0.85 Call Option Purchasing 100 37.5 American 20/02/2010 0.9 Call Option Purchasing 100 37.5 American 20/02/2010 0.9 Call Option Purchasing 100 37.5 American 20/02/2010 0.85 Call Option Purchasing 1,200 37.5 American 20/02/2010 0.95 Call Option Purchasing 1,200 37.5 American 20/02/2010 0.95 Call Option Purchasing 400 37.5 American 20/02/2010 0.9 Call Option Purchasing 27,000 37.5 American 20/02/2010 0.8 Call Option Purchasing 7,600 37.5 American 20/02/2010 0.8 Call Option Purchasing 500 37.5 American 20/02/2010 0.8 Call Option Purchasing 16,000 37.5 American 20/02/2010 0.8 Call Option Purchasing 19,900 37.5 American 20/02/2010 0.8 Call Option Purchasing 10,000 37.5 American 20/02/2010 0.7 Call Option Purchasing 5,200 37.5 American 20/02/2010 0.7 Call Option Purchasing 17,200 37.5 American 20/02/2010 0.7 Call Option Purchasing 400 37.5 American 20/02/2010 0.7 (ii) Exercising Product name, e.g. call Number of securities Exercise price per unit option (Note 4) (d) Other dealings (including new securities) (Note 3) Nature of transaction Details Price per unit (if (Note 7) applicable) (Note 4) 4. OTHER INFORMATION Agreements, arrangements or understandings relating to options or derivatives Full details of any agreement, arrangement or understanding between the person disclosing and any other person relating to the voting rights of any relevant securities under any option referred to on this form or relating to the voting rights or future acquisition or disposal of any relevant securities to which any derivative referred to on this form is referenced. If none, this should be stated. Is a Supplemental Form 38.5(b) attached? (Note 8) YES Date of disclosure 22 January 2010 Contact name Geoff Smith Telephone number 020 7116 2913 Name of offeree/offeror with which Kraft Foods Inc connected Nature of connection (Note 9) Advisor SUPPLEMENTAL FORM 38.5(b) DETAILS OF OPEN POSITIONS (This form should be attached to Form 38.5(b)) OPEN POSITIONS (Note 1) Product Written or Number of Exercise Type, e.g. Expiry date name, purchased securities price American, e.g. call to which (Note 2) European option the option (USD) etc. or derivative relates Put Option Sold 100 25 American 20/02/2010 Put Option Sold 1,900 30 American 22/05/2010 Put Option Sold 500 35 American 21/08/2010 Put Option Sold 5,100 30 American 22/01/2011 Put Option Sold 3,800 20 American 20/02/2010 Put Option Sold 500 50 American 20/02/2010 Put Option Sold 900 30 American 21/01/2012 Put Option Sold 5,000 50 American 21/08/2010 Put Option Sold 26,600 35 American 20/02/2010 Put Option Sold 30,500 35 American 22/05/2010 Put Option Sold 500 40 American 21/01/2012 Put Option Sold 6,500 30 American 21/08/2010 Put Option Sold 1,900 25 American 22/01/2011 Put Option Sold 3,200 32.5 American 20/03/2010 Call Option Sold 200 45 American 21/08/2010 Call Option Sold 26,800 45 American 22/05/2010 Call Option Sold 14,200 35 American 22/05/2010 Call Option Sold 1,500 30 American 20/02/2010 Call Option Sold 69,600 40 American 20/02/2010 Call Option Sold 6,800 40 American 20/03/2010 Call Option Sold 3,000 50 American 22/01/2011 Call Option Sold 31,900 40 American 22/05/2010 Call Option Sold 100 35 American 20/03/2010 Call Option Sold 100 55 American 20/02/2010 Call Option Sold 500 30 American 21/01/2012 Call Option Sold 400 30 American 22/05/2010 Call Option Sold 200 60 American 22/01/2011 Call Option Sold 4,100 35 American 21/08/2010 Call Option Sold 1,600 40 American 21/01/2012 Call Option Sold 18,100 40 American 22/01/2011 Call Option Sold 300 35 American 22/01/2011 Call Option Sold 4,500 45 American 20/02/2010 Put Option Purchased 1,000 50 American 21/01/2012 Put Option Purchased 8,600 45 American 20/02/2010 Put Option Purchased 3,200 42.5 American 20/03/2010 Put Option Purchased 1,800 35 American 22/01/2011 Put Option Purchased 2,900 37.5 American 20/03/2010 Put Option Purchased 3,700 40 American 21/08/2010 Put Option Purchased 1,900 40 American 20/03/2010 Put Option Purchased 5,200 45 American 22/05/2010 Put Option Purchased 500 50 American 22/01/2011 Put Option Purchased 79,800 37.5 American 20/02/2010 Put Option Purchased 600 20 American 22/01/2011 Put Option Purchased 10,000 45 American 22/01/2011 Put Option Purchased 22,400 40 American 20/02/2010 Put Option Purchased 15,700 40 American 22/05/2010 Put Option Purchased 400 45 American 21/08/2010 Put Option Purchased 3,200 40 American 22/01/2011 Call Option Purchased 6,400 50 American 20/02/2010 Call Option Purchased 2,500 50 American 22/05/2010 Call Option Purchased 300 50 American 21/01/2012 Call Option Purchased 7,600 37.5 American 20/03/2010 Call Option Purchased 4,000 40 American 21/08/2010 Call Option Purchased 400 30 American 22/01/2011 Call Option Purchased 2,400 42.5 American 20/03/2010 Call Option Purchased 119,300 37.5 American 20/02/2010 Call Option Purchased 900 45 American 22/01/2011 Call Option Purchased 17,400 35 American 20/02/2010 Notes 1. Where there are open option positions or open derivative positions (except for CFDs), full details should be given. Full details of any existing agreements to purchase or to sell should also be given on this form. 2. For all prices and other monetary amounts, the currency must be stated. For details of the Code's dealing disclosure requirements, see Rules 8 and 38.5 and their Notes which can be viewed on the Takeover Panel's website at www.thetakeoverpanel.org.uk

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