EPT Disclosure HERSHEY COMPANY

FORM 38.5(b) DEALINGS BY CONNECTED EXEMPT PRINCIPAL TRADERS WITHOUT RECOGNISED INTERMEDIARY STATUS, OR WITH RI STATUS BUT NOT DEALING IN A CLIENT-SERVING CAPACITY (Rule 38.5(b) of the Takeover Code) 1. KEY INFORMATION Name of exempt principal Barclays Capital Inc trader Company dealt in The Hershey Company Class of relevant security Common Stock to which the dealings being disclosed relate (Note 1) Date of dealing 11 January 2010 2. INTERESTS, SHORT POSITIONS AND RIGHTS TO SUBSCRIBE (a) Interests and short positions (following dealing) in the class of relevant security dealt in (Note 2) Long Short Number (%) Number (%) (1) Relevant securities 130,326 0.08% 17,021 0.01% (2) Derivatives (other than 0 0.00% 0 0.00% options) (3) Options and agreements 186,600 0.11% 278,000 0.17% to purchase/sell Total 316,926 0.19% 295,021 0.18% (b) Interests and short positions in relevant securities of the company, other than the class dealt in (Note 2) Class of relevant security: Long Short Number (%) Number (%) (1) Relevant securities (2) Derivatives (other than options) (3) Options and agreements to purchase/sell Total (c) Rights to subscribe (Note 2) Class of relevant security: Details 3. DEALINGS (Note 3) (a) Purchases and sales Purchase/sale Number of securities Price per unit (Note 4) (USD) Purchase 4,770 36.18 Purchase 400 36.0675 Purchase 500 35.99 Purchase 400 36.0675 Purchase 1,200 36.132 Purchase 200 36.135 Purchase 600 36.07666667 Purchase 2,800 36.13892143 Purchase 2,800 36.13892857 Purchase 3,407 36.01001468 Purchase 100 36.18 Purchase 100 36.01 Purchase 200 36.035 Purchase 400 36.0838 Purchase 500 35.99 Purchase 1,000 36.0853 Sale 4,770 36.38 Sale 100 35.99 Sale 200 35.99 Sale 100 36.09 Sale 400 36 Sale 800 36.00375 Sale 200 36.095 Sale 2,600 36.14230769 Sale 300 36.4491 Sale 400 36.1 Sale 800 36.08 Sale 200 35.955 Sale 2,800 36.1389 Sale 1,000 36.073 Sale 100 36.18 Sale 200 36.135 Sale 400 36.0675 Sale 800 36.09675 Sale 400 36.2025 Sale 1,300 36.02230769 Sale 807 35.9914746 Sale 100 35.99 Sale 100 35.99 Sale 100 35.99 Sale 100 35.99 Sale 300 35.99 Sale 4,642 36.18 Sale 128 36.18 Purchase 300 36.4491 Purchase 1,400 36.08487143 Purchase 300 36.21 Purchase 300 36.03333333 Purchase 603 36.243018 Purchase 4,600 36.1426087 Purchase 600 36.05166667 Purchase 100 36.06 Purchase 2,950 36.04570169 Purchase 800 36.09675 Purchase 8,668 36.0868874 Purchase 200 36.025 Purchase 100 35.93 Purchase 3,896 36.08379363 Purchase 16,238 36.09503757 Purchase 3,748 36.05933298 Purchase 700 36.02857143 Purchase 2,000 36.2225 Purchase 1,200 36.23916667 Sale 400 36.0838 Sale 300 36.4491 Sale 350 37.03 Sale 1,000 36.0853 Sale 300 36.03333333 Sale 300 36.21 Sale 600 36.051667 Sale 4,600 36.142609 Sale 100 35.93 Sale 603 36.24301824 Sale 100 36.06 Sale 200 37.03 The following dealing which was previously disclosed has subsequently been cancelled Sale 550 37.03 (b) Derivatives transactions (other than options) Product Long/short Number of securities Price per unit name, (Note 5) (Note 6) (Note 4) e.g. CFD (c) Options transactions in respect of existing securities (i) Writing, selling, purchasing or varying Product Writing, Number of Exerc Type, Expiry Option name, selling, securities ise e.g. date money e.g. call purchasing to which price American paid/re option , varying the option (USD) , ceived etc. relates European per (Note 6) etc. unit (Note 4) Call Option Purchasing 100 40 American 20-Feb-10 0.2 Call Option Purchasing 1,900 40 American 16-Jan-10 0.05 Call Option Purchasing 1,000 40 American 16-Jan-10 0.05 Call Option Purchasing 100 40 American 21-Jan-12 2.55 Put Option Purchasing 100 35 American 22-May-10 1.7 Put Option Purchasing 100 35 American 20-Feb-10 0.75 Put Option Purchasing 100 35 American 20-Feb-10 0.8 Put Option Purchasing 100 35 American 20-Feb-10 0.8 Put Option Purchasing 600 35 American 20-Feb-10 0.8 Put Option Purchasing 2,700 40 American 21-Aug-10 5.4 Put Option Purchasing 100 35 American 21-Aug-10 2.35 Put Option Purchasing 100 40 American 20-Feb-10 4.2 Call Option Selling 100 35 American 16-Jan-10 1.2 Call Option Selling 16,500 35 American 16-Jan-10 1.2 Call Option Selling 17,300 35 American 16-Jan-10 1.25 Call Option Selling 1,600 35 American 16-Jan-10 1.25 Call Option Selling 1,000 35 American 16-Jan-10 1.25 Call Option Selling 6,300 35 American 16-Jan-10 1.25 Call Option Selling 2,700 35 American 16-Jan-10 1.25 Call Option Selling 100 40 American 22-May-10 0.6 Call Option Selling 4,500 35 American 20-Feb-10 2.05 Call Option Selling 100 45 American 20-Feb-10 0.05 Call Option Selling 100 45 American 20-Feb-10 0.05 Call Option Selling 100 45 American 20-Feb-10 0.05 Call Option Selling 100 45 American 20-Feb-10 0.05 Call Option Selling 100 45 American 20-Feb-10 0.05 Call Option Selling 100 45 American 20-Feb-10 0.05 Call Option Selling 100 45 American 20-Feb-10 0.05 Call Option Selling 100 45 American 20-Feb-10 0.05 Call Option Selling 100 45 American 20-Feb-10 0.05 Call Option Selling 100 45 American 20-Feb-10 0.05 Call Option Selling 100 45 American 20-Feb-10 0.05 Call Option Selling 100 45 American 20-Feb-10 0.05 Call Option Selling 100 45 American 20-Feb-10 0.05 Call Option Selling 100 45 American 20-Feb-10 0.05 Call Option Selling 100 45 American 20-Feb-10 0.05 Call Option Selling 100 45 American 20-Feb-10 0.05 Call Option Selling 100 45 American 20-Feb-10 0.05 Call Option Selling 100 45 American 20-Feb-10 0.05 Call Option Selling 100 45 American 20-Feb-10 0.05 Call Option Selling 100 45 American 20-Feb-10 0.05 Call Option Selling 100 45 American 20-Feb-10 0.05 Call Option Selling 100 30 American 22-May-10 6.3 Call Option Selling 100 35 American 21-Aug-10 2.9 Call Option Selling 100 50 American 21-Jan-12 0.8 Call Option Selling 900 50 American 21-Jan-12 0.8 Put Option Selling 100 35 American 20-Feb-10 0.85 Put Option Selling 100 35 American 20-Feb-10 0.8 Put Option Selling 500 35 American 20-Feb-10 0.8 Put Option Selling 100 35 American 16-Jan-10 0.15 (ii) Exercising Product name, e.g. call Number of securities Exercise price per unit option (Note 4) (d) Other dealings (including new securities) (Note 3) Nature of transaction Details Price per unit (if (Note 7) applicable) (Note 4) 4. OTHER INFORMATION Agreements, arrangements or understandings relating to options or derivatives Full details of any agreement, arrangement or understanding between the person disclosing and any other person relating to the voting rights of any relevant securities under any option referred to on this form or relating to the voting rights or future acquisition or disposal of any relevant securities to which any derivative referred to on this form is referenced. If none, this should be stated. Is a Supplemental Form 38.5(b) attached? (Note 8) YES Date of disclosure 12 January 2010 Contact name Geoff Smith Telephone number 020 7116 2913 Name of offeree/offeror with which Kraft Foods Inc connected Nature of connection (Note 9) Advisor SUPPLEMENTAL FORM 38.5(b) DETAILS OF OPEN POSITIONS (This form should be attached to Form 38.5(b)) OPEN POSITIONS (Note 1) Product Written or Number of Exercise Type, e.g. Expiry date name, purchased securities price American, e.g. call to which (Note 2) European option the option (USD) etc. or derivative relates Call Option Purchased 400 30 American 22-Jan-11 Call Option Purchased 200 35 American 22-Jan-11 Call Option Purchased 1,200 40 American 21-Aug-10 Call Option Purchased 36,300 45 American 16-Jan-10 Call Option Purchased 800 45 American 22-Jan-11 Call Option Purchased 6,400 50 American 20-Feb-10 Call Option Purchased 2,500 50 American 22-May-10 Call Option Purchased 500 50 American 21-Jan-12 Put Option Purchased 1,200 20 American 16-Jan-10 Put Option Purchased 700 20 American 22-Jan-11 Put Option Purchased 2,400 30 American 22-May-10 Put Option Purchased 400 30 American 21-Aug-10 Put Option Purchased 100 30 American 21-Jan-12 Put Option Purchased 76,700 35 American 16-Jan-10 Put Option Purchased 3,500 35 American 21-Aug-10 Put Option Purchased 5,500 35 American 22-Jan-11 Put Option Purchased 1,100 40 American 16-Jan-10 Put Option Purchased 10,800 40 American 20-Feb-10 Put Option Purchased 6,800 40 American 22-May-10 Put Option Purchased 2,700 40 American 21-Aug-10 Put Option Purchased 3,200 40 American 22-Jan-11 Put Option Purchased 2,800 45 American 16-Jan-10 Put Option Purchased 3,700 45 American 20-Feb-10 Put Option Purchased 5,200 45 American 22-May-10 Put Option Purchased 10,000 45 American 22-Jan-11 Put Option Purchased 500 50 American 22-Jan-11 Put Option Purchased 1,000 50 American 21-Jan-12 Call Option Sold 300 30 American 16-Jan-10 Call Option Sold 1,500 30 American 20-Feb-10 Call Option Sold 1,100 30 American 22-May-10 Call Option Sold 500 30 American 21-Jan-12 Call Option Sold 50,700 35 American 16-Jan-10 Call Option Sold 4,500 35 American 20-Feb-10 Call Option Sold 1,500 35 American 22-May-10 Call Option Sold 900 35 American 21-Aug-10 Call Option Sold 20,300 40 American 16-Jan-10 Call Option Sold 57,600 40 American 20-Feb-10 Call Option Sold 5,600 40 American 22-May-10 Call Option Sold 21,000 40 American 22-Jan-11 Call Option Sold 1,400 40 American 21-Jan-12 Call Option Sold 23,700 45 American 16-Jan-10 Call Option Sold 2,100 45 American 20-Feb-10 Call Option Sold 8,200 45 American 22-May-10 Call Option Sold 600 45 American 21-Aug-10 Call Option Sold 2,900 50 American 16-Jan-10 Call Option Sold 3,000 50 American 22-Jan-11 Call Option Sold 100 55 American 20-Feb-10 Call Option Sold 600 60 American 16-Jan-10 Call Option Sold 200 60 American 22-Jan-11 Call Option Sold 100 70 American 16-Jan-10 Put Option Sold 3,800 20 American 20-Feb-10 Put Option Sold 1,000 25 American 16-Jan-10 Put Option Sold 100 25 American 20-Feb-10 Put Option Sold 1,900 25 American 22-Jan-11 Put Option Sold 3,900 30 American 16-Jan-10 Put Option Sold 1,200 30 American 22-Jan-11 Put Option Sold 6,900 35 American 20-Feb-10 Put Option Sold 46,900 35 American 22-May-10 Put Option Sold 600 40 American 21-Jan-12 Put Option Sold 500 50 American 20-Feb-10 Put Option Sold 2,800 50 American 21-Aug-10 Notes 1. Where there are open option positions or open derivative positions (except for CFDs), full details should be given. Full details of any existing agreements to purchase or to sell should also be given on this form. 2. For all prices and other monetary amounts, the currency must be stated. For details of the Code's dealing disclosure requirements, see Rules 8 and 38.5 and their Notes which can be viewed on the Takeover Panel's website at www.thetakeoverpanel.org.uk

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