EPT Disclosure HERSHEY COMPANY

FORM 38.5(b)

                 DEALINGS BY CONNECTED EXEMPT PRINCIPAL TRADERS
            WITHOUT RECOGNISED INTERMEDIARY STATUS, OR WITH RI STATUS
                  BUT NOT DEALING IN A CLIENT-SERVING CAPACITY
                       (Rule 38.5(b) of the Takeover Code)


1.   KEY INFORMATION

Name of exempt principal      Barclays Capital Inc
trader
Company dealt in              The Hershey Company
Class of relevant security    Common Stock
to which the dealings being
disclosed relate (Note 1)
Date of dealing               05 January 2010


2.   INTERESTS, SHORT POSITIONS AND RIGHTS TO SUBSCRIBE

(a)  Interests and short positions (following dealing) in the class of relevant
security dealt in (Note 2)

                                      Long                  Short

                              Number                Number
                                         (%)                   (%)
(1) Relevant securities       101,765    0.06%      42,513      0.03%

(2)  Derivatives (other  than 0          0.00%      0           0.00%
options)

(3) Options and agreements    120,400    0.07%      186,300     0.11%
to purchase/sell

Total                         222,165    0.13%      228,813     0.14%


(b)  Interests and short positions in relevant securities of the company, other
     than the class dealt in (Note 2)

Class of relevant security:           Long                  Short

                              Number                Number
                              (%)                   (%)
(1) Relevant securities

(2)  Derivatives (other  than
options)

(3) Options and agreements
to purchase/sell

Total


  (c)  Rights to subscribe (Note 2)

Class of relevant security:   Details



3.   DEALINGS (Note 3)

(a)  Purchases and sales

Purchase/sale            Number of securities    Price per unit (Note 4)
                                                 (USD)
Purchase                 80,000                  37.1
Purchase                 800                     37.08375
Purchase                 600                     37.11333333
Purchase                 33,510                  37.42902507
Purchase                 3,400                   37.14058824
Purchase                 49,500                  37.62110909
Purchase                 900                     37.46777778
Purchase                 200                     37.02
Purchase                 80,000                  37.1
Purchase                 4,900                   37.39380816
Purchase                 14,000                  37.2224
Purchase                 51                      37.17
Purchase                 205                     37.2149
Purchase                 670                     36.18656716
Purchase                 945                     37.2149
Purchase                 600                     37.742
Purchase                 200                     36.26
Purchase                 300                     36.28666667
Purchase                 43                      36.35
Purchase                 8,500                   37.13188588
Purchase                 1,576                   37.58345178
Purchase                 400                     37.55275
Purchase                 500                     37.238
Purchase                 300                     37.33
Purchase                 400                     37.1825
Purchase                 1,100                   37.60272727
Purchase                 500                     37.386
Purchase                 500                     36.95
Purchase                 100                     36.95
Purchase                 700                     37.02
Purchase                 600                     36.95
Purchase                 100                     36.945
Purchase                 200                     36.95
Purchase                 199,102                 37.1
Purchase                 1,200                   37.5067
Purchase                 30,000                  37.1
Purchase                 245,900                 37.5178
Purchase                 1,600                   36.90875
Purchase                 6,900                   37.0315942
Purchase                 2,672                   37.01088323
Purchase                 1,678                   37.07028605
Purchase                 1,150                   37.2149
Purchase                 1,600                   37.5885
Purchase                 700                     37.28542857
Purchase                 1,700                   37.19470588
Purchase                 500                     37.184
Purchase                 200                     37.16
Purchase                 400                     37.155
Purchase                 12,200                  37.26654098
Purchase                 50,000                  37.1
Purchase                 945                     37.2149
Purchase                 205                     37.2149
Purchase                 2,600                   37.21246154
Purchase                 400                     37.3845
Purchase                 500                     37.373
Purchase                 1,900                   37.49131579
Purchase                 700                     37.60642857
Purchase                 2,200                   37.64363636
Purchase                 9,601                   37.62650766
Purchase                 15,300                  37.52666667
Purchase                 4,264                   37.63336538
Purchase                 7,967                   37.60737417
Purchase                 1,405                   37.56879004
Purchase                 2,000                   36.22
Purchase                 800                     37.4
Purchase                 900                     37.60033333
Purchase                 7,000                   37.4883
Purchase                 1,200                   37.63083333
Purchase                 24,500                  37.65777959
Purchase                 22,900                  37.55111354
Purchase                 5,100                   37.3245098
Purchase                 500                     37.3612
Purchase                 200                     37.29
Purchase                 1,100                   37.39200909
Purchase                 700                     37.26
Sale                     80,000                  37.1
Sale                     199,102                 37.1
Sale                     945                     37.2149
Sale                     600                     37.742
Sale                     205                     37.2149
Sale                     51                      37.17
Sale                     14,070                  37.21795299
Sale                     600                     36.17
Sale                     2,100                   37.59571429
Sale                     700                     37.28
Sale                     46,900                  37.50254371
Sale                     55,900                  37.35013417
Sale                     3,300                   37.34878788
Sale                     32,524                  37.41547995
Sale                     9,100                   37.34582418
Sale                     6,503                   37.44391896
Sale                     85,173                  37.63010303
Sale                     37,000                  37.35775676
Sale                     201,302                 37.0986
Sale                     14,000                  37.2224
Sale                     200                     37.7
Sale                     800                     37.591
Sale                     800                     37.586
Sale                     700                     37.28542857
Sale                     50,000                  37.1
Sale                     15,000                  37.2513
Sale                     205                     37.2149
Sale                     945                     37.2149
Sale                     100                     37.361
Sale                     2,600                   37.21246154
Sale                     1,900                   37.49131579
Sale                     41,437                  37.58528296
Sale                     400                     37.376
Sale                     400                     37.3845
Sale                     2,000                   36.22
Sale                     600                     37.365
Sale                     100                     36.63
Sale                     200                     37.29
Sale                     20,900                  37.5522201
Sale                     600                     37.535
Sale                     900                     37.35888889
Sale                     300                     37.16466667
Sale                     300                     37.731
Sale                     7,000                   37.4883
Sale                     1,200                   37.63083333
Sale                     200                     37.541
Sale                     24,500                  37.65777959
Sale                     1,700                   37.60570588
Sale                     5,600                   37.32777679
Sale                     800                     37.4



(b)  Derivatives transactions (other than options)

Product name, Long/short       Number of securities   Price per unit
e.g. CFD      (Note 5)         (Note 6)               (Note 4)



(c)  Options transactions in respect of existing securities

(i)  Writing, selling, purchasing or varying

Product name, Writing,    Number of  Exercise Type,    Expiry     Option
e.g. call     selling,    securities price    e.g.     date       money
option        purchasing  to                  American            paid/received
              , varying   which the  (USD)    European            per unit
              etc.        option              etc.                (Note 4)
                          relates
                          (Note 6)
Call Option   Purchasing  200        40     American  20/02/2010  0.28116609
Call Option   Purchasing  500        40     American  20/02/2010  0.297799454
Call Option   Purchasing  200        40     American  16/01/2010  0.05
Call Option   Purchasing  100        40     American  16/01/2010  0.1
Call Option   Purchasing  100        40     American  16/01/2010  0.15
Call Option   Purchasing  100        40     American  22/05/2010  0.8
Call Option   Purchasing  100        40     American  22/05/2010  0.8
Call Option   Purchasing  1,000      40     American  22/05/2010  0.8
Call Option   Purchasing  900        40     American  22/05/2010  0.8
Call Option   Purchasing  700        40     American  22/05/2010  0.95
Call Option   Purchasing  100        40     American  22/05/2010  1
Call Option   Purchasing  100        40     American  22/05/2010  1
Call Option   Purchasing  4,900      40     American  22/05/2010  1
Call Option   Purchasing  100        35     American  16/01/2010  2.3
Call Option   Purchasing  100        40     American  16/01/2010  2.5
Call Option   Purchasing  1,300      30     American  22/05/2010  0.25
Call Option   Selling     900        40     American  20/02/2010  0.2
Call Option   Selling     700        40     American  20/02/2010  0.2
Call Option   Selling     200        40     American  20/02/2010  0.2
Call Option   Selling     15,000     40     American  20/02/2010  0.25
Call Option   Selling     800        40     American  20/02/2010  0.25
Call Option   Selling     10,100     40     American  20/02/2010  0.25
Call Option   Selling     8,700      40     American  20/02/2010  0.25
Call Option   Selling     8,000      40     American  20/02/2010  0.25
Call Option   Selling     200        40     American  20/02/2010  0.28116609
Call Option   Selling     1,100      40     American  20/02/2010  0.3
Call Option   Selling     500        40     American  20/02/2010  0.297799454
Call Option   Selling     1,000      40     American  20/02/2010  0.35
Call Option   Selling     4,300      40     American  20/02/2010  0.35
Call Option   Selling     3,200      40     American  20/02/2010  0.35
Call Option   Selling     2,200      40     American  16/01/2010  0.1
Call Option   Selling     2,200      40     American  16/01/2010  0.1
Call Option   Selling     1,500      40     American  22/05/2010  0.75
Call Option   Selling     700        40     American  22/05/2010  0.75
Call Option   Selling     100        40     American  22/05/2010  0.75
Call Option   Selling     100        40     American  22/05/2010  0.75
Call Option   Selling     100        40     American  22/05/2010  0.75
Call Option   Selling     100        40     American  22/05/2010  0.75
Call Option   Selling     100        40     American  22/05/2010  0.75
Call Option   Selling     100        40     American  22/05/2010  0.75
Call Option   Selling     100        40     American  22/05/2010  0.75
Call Option   Selling     100        40     American  22/05/2010  0.75
Call Option   Selling     100        40     American  22/05/2010  0.75
Call Option   Selling     100        40     American  22/05/2010  0.95
Call Option   Selling     100        30     American  22/05/2010  7.9
Put Option    Selling     600        45     American  21/08/2010  0.3
Put Option    Selling     6,400      35     American  20/02/2010  2.5
Put Option    Selling     100        35     American  16/01/2010  0.1
Put Option    Selling     100        35     American  16/01/2010  0.1
Put Option    Selling     1,400      50     American  21/08/2010  13.1
Put Option    Selling     1,400      50     American  21/08/2010  13.2
Put Option    Selling     100        30     American  21/01/2012  2.45
Put Option    Selling     100        30     American  21/01/2012  2.45


(ii) Exercising

Product name, e.g. call  Number of securities    Exercise price per unit
option                                           (Note 4)




(d)  Other dealings (including new securities) (Note 3)


Nature of transaction    Details                 Price per unit (if
(Note 7)                                         applicable) (Note 4)





4.   OTHER INFORMATION

Agreements, arrangements or understandings relating to options or derivatives


Full details of any agreement, arrangement or understanding between the
person disclosing and any other person relating to the voting rights of
any relevant securities under any option referred to on this form or
relating to the voting rights or future acquisition or disposal of any
relevant securities to which any derivative referred to on this form is
referenced.  If none, this should be stated.




Is a Supplemental Form 38.5(b) attached? (Note 8)                YES


Date of disclosure                         06 January 2010
Contact name                               Geoff Smith
Telephone number                           020 7116 2913
Name of offeree/offeror with which         Kraft Foods Inc
connected
Nature of connection (Note 9)              Advisor

SUPPLEMENTAL FORM 38.5(b)

                            DETAILS OF OPEN POSITIONS
                 (This form should be attached to Form 38.5(b))


OPEN POSITIONS (Note 1)

Product      Written or  Number of    Exercise  Type, e.g.   Expiry date
name,        purchased   securities   price     American,
e.g. call                to which     (Note 2)  European
option                   the option   (USD)     etc.
                         or
                         derivative
                         relates
Call Option  Purchase    400          30        American     22-Jan-11
Call Option  Purchase    1,300        35        American     20-Feb-10
Call Option  Purchase    200          35        American     22-Jan-11
Call Option  Purchase    800          40        American     21-Aug-10
Call Option  Purchase    36,300       45        American     16-Jan-10
Call Option  Purchase    600          45        American     20-Feb-10
Call Option  Purchase    800          45        American     22-Jan-11
Call Option  Purchase    6,400        50        American     20-Feb-10
Call Option  Purchase    2,500        50        American     22-May-10
Call Option  Purchase    500          50        American     21-Jan-12
Call Option  Purchase    1,200        20        American     16-Jan-10
Call Option  Purchase    700          20        American     22-Jan-11
Call Option  Purchase    2,400        30        American     22-May-10
Call Option  Purchase    400          30        American     21-Aug-10
Call Option  Purchase    300          30        American     21-Jan-12
Call Option  Purchase    8,100        35        American     20-Feb-10
Call Option  Purchase    3,900        35        American     22-May-10
Call Option  Purchase    3,200        35        American     21-Aug-10
Call Option  Purchase    5,500        35        American     22-Jan-11
Call Option  Purchase    1,000        40        American     16-Jan-10
Call Option  Purchase    10,700       40        American     20-Feb-10
Call Option  Purchase    6,800        40        American     22-May-10
Call Option  Purchase    3,200        40        American     22-Jan-11
Call Option  Purchase    2,800        45        American     16-Jan-10
Call Option  Purchase    3,700        45        American     20-Feb-10
Call Option  Purchase    5,200        45        American     22-May-10
Call Option  Purchase    10,000       45        American     22-Jan-11
Call Option  Purchase    500          50        American     22-Jan-11
Call Option  Purchase    1,000        50        American     21-Jan-12
Call Option  Sale        400          30        American     16-Jan-10
Call Option  Sale        1,500        30        American     20-Feb-10
Put Option   Sale        1,000        30        American     22-May-10
Put Option   Sale        500          30        American     21-Jan-12
Put Option   Sale        2,000        35        American     16-Jan-10
Put Option   Sale        6,700        35        American     22-May-10
Put Option   Sale        700          35        American     21-Aug-10
Put Option   Sale        23,200       40        American     16-Jan-10
Put Option   Sale        54,000       40        American     20-Feb-10
Put Option   Sale        5,500        40        American     22-May-10
Put Option   Sale        23,200       40        American     22-Jan-11
Put Option   Sale        3,200        40        American     21-Jan-12
Put Option   Sale        23,700       45        American     16-Jan-10
Put Option   Sale        8,200        45        American     22-May-10
Put Option   Sale        600          45        American     21-Aug-10
Put Option   Sale        2,900        50        American     16-Jan-10
Put Option   Sale        3,000        50        American     22-Jan-11
Put Option   Sale        100          55        American     20-Feb-10
Put Option   Sale        600          60        American     16-Jan-10
Put Option   Sale        200          60        American     22-Jan-11
Put Option   Sale        100          70        American     16-Jan-10
Put Option   Sale        3,800        20        American     20-Feb-10
Put Option   Sale        1,000        25        American     16-Jan-10
Put Option   Sale        100          25        American     20-Feb-10
Put Option   Sale        1,900        25        American     22-Jan-11
Put Option   Sale        3,900        30        American     16-Jan-10
Put Option   Sale        1,200        30        American     22-Jan-11
Put Option   Sale        9,200        35        American     16-Jan-10
Put Option   Sale        600          40        American     21-Jan-12
Put Option   Sale        500          50        American     20-Feb-10
Put Option   Sale        2,800        50        American     21-Aug-1

Notes

1. Where there are open option positions or open derivative positions (except
 for CFDs), full details should be given.  Full details of any existing
 agreements to purchase or to sell should also be given on this form.

2. For all prices and other monetary amounts, the currency must be stated.

For details of the Code's dealing disclosure requirements, see Rules 8 and 38.5
and their Notes which can be viewed on the Takeover Panel's website at
www.thetakeoverpanel.org.uk