Partnership with Telefonica

Bango PLC 04 May 2006 Bango partners with Telefonica Moviles Espana Partnership will drive forward off-portal market in Spain May 4, 2006 - Bango, the mobile content enabler, has announced a partnership with Telefonica Moviles Espana ('TME'), Spain's leading mobile operator, that opens up new and compelling content for consumers to browse and buy outside the operator portal from their mobile phone. Bango enables businesses of all sizes to get their content to market quickly and at low cost and sell their mobile content directly to mobile users on any network via the mobile internet. Content providers can now target the 19.9 million TME subscribers who are able to pay for mobile content on their phone bill. Through Bango's direct connection to the Telefonica Moviles 'Pagos Movistar' payment service, TME subscribers can now browse mobile content outside the operator's portal - ranging from ringtones and music tracks to games, pictures, information services and videos - and pay via their TME phone bill. This gives Spanish consumers the same mobile internet payment experience which has proved popular elsewhere in Europe. Bango has a pre-existing agreement with TME to allow customers fast and easy access to content outside the Telefonica Moviles portal. This partnership has been extended to support payments for content hosted outside the portal through the direct connection to the Telefonica Moviles 'Pagos Movistar' payment service. 'Telefonica Moviles Espana is the first Spanish operator to partner with Bango to drive the off-portal mobile content market,' said Ray Anderson, CEO at Bango. 'Up until now, this 'no-surprises' mobile internet payment experience has only been available to TME subscribers buying content on the operator portal.' 'We are committed to giving our customers the widest choice of content and enabling more players to enter the market. This will make the pie bigger for all of us,' said Alicia Calvo, Head of Mobile Commerce at Telefonica Moviles Espana. 'Bango's service makes it easy for content providers to activate mobile services and build a business on the mobile internet.' Content providers sign up for the Bango Service by registering on-line at www.bango.com. They decide how to price and promote their mobile services and because no integration work is required, within a matter of hours they can be receiving their first mobile transactions via Pagos Movistar. 'By going direct-to-consumer via Bango, content providers receive the highest payouts in the industry and can control the whole product proposition,' continued Anderson. 'This is the fastest growing mobile channel in traffic and revenue terms and now is exactly the right time for Spanish content providers to take control.' Global brands such as News Corporation, Manchester United Football Club, EMI Music, Discovery Mobile, together with smaller, niche content providers are already using the Bango Service to create sophisticated browse and buy content portals marketed directly to their customers. For further information, please contact: Bango plc Tel: 01223 472 777 Ray Anderson, CEO Peter Saxton, CFO ICIS Tel: +44 207 651 8688 Tom Moriarty Caroline Evans-Jones About Bango Bango (AIM: BGO) has developed and deployed an open, global infrastructure platform that enables content providers to market, sell and deliver their products and services directly to mobile phone users on all mobile networks using the mobile Internet. This 'direct-to-consumer' approach operates alongside the mobile operator's portal. Leading mobile operators including Cingular Wireless, Vodafone, Orange, Telefonica and O2 work with Bango to accelerate the growth of their 'direct-to-consumer' business. The Bango platform has given mobile phone subscribers around the world greater access to third-party content. Leading content brands are now adopting the Bango Service to engage with all of their existing and potential mobile customers directly - irrespective of mobile operator. For further information, go to www.bango.com. This information is provided by RNS The company news service from the London Stock Exchange

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