Director Shareholding

Aviva PLC
24 March 2005

                        Aviva Directors' Awards - March 2005


The executive directors of Aviva plc have received the following awards of
shares under the Aviva Deferred Bonus Plan and the Aviva Long Term Incentive
Plan 2005.  The Aviva Long Term Incentive Plan 2005 is a new plan which replaces
the previous long term incentive plan. The Plan is subject to shareholder
approval at the forthcoming Annual General Meeting and the awards are therefore
conditional upon this. The vesting of the Aviva Long Term Incentive Plan 2005
shares is subject to performance conditions.  Consequently, the executive
directors' interest in Aviva plc ordinary shares has increased accordingly.
Under the rules of the Aviva Deferred Bonus Plan the shares will be released on
24 March 2008.  The shares awarded under the Aviva Long Term Incentive Plan -
2005 will vest, subject to the performance conditions being met, no earlier than
1 January 2008.




Aviva Deferred Bonus Plan



Name                  Date of Grant       Price               Bonus Plan           Matching
                                                              Shares               Award


R J Harvey            24.03.05            642.00p             54,882              54,882
A J Moss              24.03.05            642.00p             30,704              30,704
P J R Snowball        24.03.05            642.00p             33,534              33,534
P G Scott             24.03.05            642.00p             34,345              34,345





Aviva Long Term Incentive Plan - 2005




Name                      Date of Grant           Price                  Award of Shares


R J Harvey                24.03.05                642.00p                207,437
A J Moss                  24.03.05                642.00p                102,803
P J R Snowball            24.03.05                642.00p                107,943
P G Scott                 24.03.05                642.00p                116,822



For any queries contact:
Anne Flanagan

Telephone:     [phone]
Fax:           [phone]




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