Director Shareholding

Aviva PLC
05 May 2004


5 May 2004


NOTIFICATION OF INTERESTS OF DIRECTORS AND CONNECTED PERSONS


On 11 May 2001 Aviva plc announced the award of shares to its executive
directors under the Aviva Deferred Bonus Plan (DBP) and the Aviva Long Term
Incentive Plan (LTIP) as approved by shareholders in April 2001.  In accordance
with the rules of the DBP and LTIP Schemes, shares have now vested and been
released to the undernoted directors. The details are as follows:

Director                              R J Harvey     P G Scott    P J R Snowball

Shares Vested 4 May 2004              74,197         49,881       27,685

Shares Sold 4 May 2004                30,498         20,504       11,380
to cover tax liability

Sale Price                            549.50p        549.50p      549.50p

Shares Sold 5 May 2004                43,699         N/A          16,305

Sale Price                            553.00p        N/A          553.00p

Aviva Shares Held following above     23,811         103,294      5,362
transactions

% of Share Capital                    0.001%         0.004%       0.0002%


If you should have any queries concerning this announcement please contact 020
7662 2051

R A Whitaker, Group Company Secretary




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