Director/PDMR Shareholding

Aviva PLC
24 November 2005

24 November - Aviva plc



NOTIFICATION OF TRANSACTIONS OF DIRECTORS/PERSONS DISCHARGING MANAGERIAL
RESPONSIBILITY AND CONNECTED PERSONS



The share interests of the under-noted directors and persons discharging
managerial responsibility have increased following the monthly purchase of
partnership shares by the Trustees, Hill Samuel (ESOP) Trustees Ltd, under the
Aviva All Employee Share Ownership Plan (the Plan).



The following transactions took place in London on 22 November 2005 and the
Company was advised on 23 November 2005.


Director/PDMR           Shares       % of Issued      Share   Aviva shares held   % of Issued
                       Purchased    Share Capital     Price       following      Share Capital
                       (25p Ord)                                  purchase
                       
Notified in accordance with DR 3.1.4 R(1)(a) and DR 3.1.4 R(1)(b)

Richard Harvey            17          Negligible      704p         44,751            0.002


Philip Scott              17          Negligible      704p         169,986           0.007


Patrick Snowball          17          Negligible      704p          6,232           0.0003




Notified in accordance with DR 3.1.4 R(1)(a)
Mike Pemberton            17          Negligible      704p         36,755            0.002


Gary Withers              17          Negligible      704p         36,873            0.002


Tidjane Thiam             17          Negligible      704p          1,041         Negligible


The Trustees transferred 103 Ordinary Shares of 25 pence each from Lloyds TSB
Registrars Corporate Nominee Limited AESOP 2 (unallocated shares) to Lloyds TSB
Registrars Corporate Nominee Limited AESOP1 (allocated shares).  The transfer
was made following an adjustment of an award of shares made to a participant
under the rules of the Plan. The Directors of Aviva plc are to be treated as
interested in the 174,123 shares held by the Trustees of the Plan and registered
in the name of Lloyds TSB Registrars Corporate Nominee Ltd AESOP2 (unallocated
shares).


If you should have any queries concerning this announcement please contact
Joanne Bujak, Group Secretarial (020 7662 2563)


R A Whitaker, Group Company Secretary




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