Director/PDMR Shareholding

Aviva PLC
25 July 2006


25 July 2006 - Aviva plc


NOTIFICATION OF TRANSACTIONS OF DIRECTORS/PERSONS DISCHARGING MANAGERIAL
RESPONSIBILITY AND CONNECTED PERSONS

The share interests of the under-noted directors and persons discharging
managerial responsibility have increased following the monthly purchase of
partnership shares by the Trustees, Hill Samuel (ESOP) Trustees Ltd, under the
Aviva All Employee Share Ownership Plan (the Plan).

The following transactions took place in London on 24 July 2006 and the Company
was advised on 25 July 2006.

Director/PDMR           Shares       % of Issued      Share   Aviva shares held   % of Issued
                       Purchased    Share Capital     Price       following      Share Capital
                                                                  purchase
                       (25p Ord)

Notified in accordance with DR 3.1.4 R(1)(a) and DR 3.1.4 R(1)(b)

Richard Harvey            17          Negligible      715p         198,665           0.008

Philip Scott              17          Negligible      715p         270,855           0.011

Patrick Snowball          17          Negligible      715p         22,735            0.001


Notified in accordance with DR 3.1.4 R(1)(a)

John Ainley               17          Negligible      715p         11,719         Negligible


If you should have any queries concerning this announcement please contact
Melanie Norton, Group Secretarial (020 7662 2227).


R A Whitaker, Group Company Secretary




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