Director/PDMR Shareholding

Aviva PLC
25 October 2005

25 October - Aviva plc





NOTIFICATION OF TRANSACTIONS OF DIRECTORS/PERSONS DISCHARGING MANAGERIAL
RESPONSIBILITY AND CONNECTED PERSONS



The share interests of the under-noted directors and persons discharging
managerial responsibility have increased following the monthly purchase of
partnership shares by the Trustees, Hill Samuel (ESOP) Trustees Ltd, under the
Aviva All Employee Share Ownership Plan (the Plan).



The following transactions took place in London on 24 October 2005 and the
Company was advised on 25 October 2005.


Director/PDMR           Shares       % of Issued      Share   Aviva shares held   % of Issued
                       Purchased    Share Capital     Price       following      Share Capital
                                                                  purchase
                       (25p Ord)


Notified in accordance with DR 3.1.4 R(1)(a) and DR 3.1.4 R(1)(b)

Richard Harvey            20          Negligible      647p         44,734            0.002


Philip Scott              20          Negligible      647p         167,354           0.007


Patrick Snowball          20          Negligible      647p          6,215           0.0003




Notified in accordance with DR 3.1.4 R(1)(a)

Mike Pemberton            20          Negligible      647p         36,738            0.002


Gary Withers              20          Negligible      647p         36,856            0.002





The Trustees transferred 188 Ordinary Shares of 25 pence each from Lloyds TSB
Registrars Corporate Nominee Limited AESOP1 (allocated shares) to Lloyds TSB
Registrars Corporate Nominee Limited AESOP 2 (unallocated shares).  The transfer
was made following the forfeiture of shares, under the rules of the Plan, by
participants who have left the group since the last purchase. The Directors of
Aviva plc are therefore to be treated as interested in the 174,226 shares held
by the Trustees of the Plan and registered in the name of Lloyds TSB Registrars
Corporate Nominee Ltd AESOP2 (unallocated shares).



If you should have any queries concerning this announcement please contact
Joanne Bujak, Group Secretarial (020 7662 2563)



R A Whitaker, Group Company Secretary




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