Director/PDMR Shareholding

Aviva PLC
24 April 2008

24 April 2008



NOTIFICATION OF TRANSACTIONS OF DIRECTORS/PERSONS DISCHARGING MANAGERIAL
RESPONSIBILITY AND CONNECTED PERSONS



PARTNERSHIP SHARES



The share interests of the under-noted directors and persons discharging
managerial responsibility have increased following the monthly purchase of
partnership shares by the Trustees, Equiniti Share Plan Trustees Limited, under
the Aviva All Employee Share Ownership Plan (the Plan).



The following transactions took place in London on 22 April 2008 and the Company
was advised on 23 April 2008.




Director/PDMR          Shares      % of Issued    Share Price   Aviva shares     % of Issued
                      Awarded     Share Capital                held following   Share Capital
                                                                  purchase
                     (25p Ord)


Notified in accordance with DR 3.1.4 R(1)(a) and DR 3.1.4 R(1)(b)

Philip Scott             20         Negligible       631.5p        370,936          0.014




Notified in accordance with DR 3.1.4 R(1)(a)

John Ainley              19         Negligible       631.5p        12,953        Negligible


Mark Hodges              20         Negligible       631.5p        79,796           0.003


Igal Mayer               20         Negligible       631.5p        43,479           0.002


Anupam Sahay             20         Negligible       631.5p          636         Negligible





If you should have any queries concerning this announcement please contact
Melanie Norton, Group Secretarial (020 7662 2227)



K A Cooper, Deputy Group Company Secretary




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