Director/PDMR Shareholding

Aviva PLC
24 January 2008

24 January 2008


NOTIFICATION OF TRANSACTIONS OF DIRECTORS/PERSONS DISCHARGING MANAGERIAL
RESPONSIBILITY AND CONNECTED PERSONS


PARTNERSHIP SHARES

The share interests of the under-noted directors and persons discharging
managerial responsibility have increased following the monthly purchase of
partnership shares by the Trustees, Equiniti Share Plan Trustees Limited, under
the Aviva All Employee Share Ownership Plan (the Plan).

The following transactions took place in London on 22 January 2008 and the
Company was advised on 23 January 2008.

Director/PDMR          Shares      % of Issued    Share Price   Aviva shares     % of Issued
                      Awarded     Share Capital                held following   Share Capital
                     (25p Ord)                                    purchase
                     

Notified in accordance with DR 3.1.4 R(1)(a) and DR 3.1.4 R(1)(b)

Philip Scott             23         Negligible        555p         291,129          0.011



Notified in accordance with DR 3.1.4 R(1)(a)

John Ainley              23         Negligible        555p         12,432        Negligible


Mark Hodges              23         Negligible        555p         46,513           0.002


Igal Mayer               23         Negligible        555p         33,935           0.001


Anupam Sahay             23         Negligible        555p           114         Negligible


If you should have any queries concerning this announcement please contact
Melanie Norton, Group Secretarial (020 7662 2227)


K A Cooper, Deputy Group Company Secretary

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