Director/PDMR Shareholding

Aviva PLC
27 March 2008


27 March 2008

NOTIFICATION OF TRANSACTIONS OF DIRECTORS/PERSONS DISCHARGING MANAGERIAL
RESPONSIBILITY AND CONNECTED PERSONS

PARTNERSHIP SHARES

The share interests of the under-noted directors and persons discharging
managerial responsibility have increased following the monthly purchase of
partnership shares by the Trustees, Equiniti Share Plan Trustees Limited, under
the Aviva All Employee Share Ownership Plan (the Plan).

The following transactions took place in London on 25 March 2008 and the Company
was advised on 26 March 2008.


Director/PDMR          Shares      % of Issued    Share Price   Aviva shares     % of Issued
                      Awarded     Share Capital                held following   Share Capital
                     (25p Ord)                                    purchase


Notified in accordance with DR 3.1.4 R(1)(a) and DR 3.1.4 R(1)(b)

Philip Scott             20         Negligible        614p         370,456          0.014


Notified in accordance with DR 3.1.4 R(1)(a)

John Ainley              21         Negligible        614p         12,474        Negligible

Mark Hodges              21         Negligible        614p         79,316           0.002

Igal Mayer               20         Negligible        614p         43,459           0.001

Anupam Sahay             20         Negligible        614p           156         Negligible


If you should have any queries concerning this announcement please contact
Melanie Norton, Group Secretarial (020 7662 2227)


K A Cooper, Deputy Group Company Secretary



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