Director/PDMR Shareholding

Aviva PLC
23 June 2006

23 June 2006 - Aviva plc





NOTIFICATION OF TRANSACTIONS OF DIRECTORS/PERSONS DISCHARGING MANAGERIAL
RESPONSIBILITY AND CONNECTED PERSONS



The share interests of the under-noted directors and persons discharging
managerial responsibility have increased following the monthly purchase of
partnership shares by the Trustees, Hill Samuel (ESOP) Trustees Ltd, under the
Aviva All Employee Share Ownership Plan (the Plan).



The following transactions took place in London on 22 June 2006 and the Company
was advised on 23 June 2006.


Director/PDMR           Shares       % of Issued      Share   Aviva shares held   % of Issued
                       Purchased    Share Capital     Price       following      Share Capital
                                                                  purchase
                       (25p Ord)


Notified in accordance with DR 3.1.4 R(1)(a) and DR 3.1.4 R(1)(b)
Richard Harvey            17          Negligible     758.5p        198,648           0.008


Philip Scott              17          Negligible     758.5p        270,838           0.011


Patrick Snowball          17          Negligible     758.5p        22,718            0.001




Notified in accordance with DR 3.1.4 R(1)(a)
John Ainley               17          Negligible     758.5p        11,702         Negligible





The Trustees transferred 15 Ordinary Shares of 25 pence each from Lloyds TSB
Registrars Corporate Nominee Limited AESOP1 (allocated shares) to Lloyds TSB
Registrars Corporate Nominee Limited AESOP 2 (unallocated shares).  The transfer
was made following the forfeiture of shares, under the rules of the Plan, by
participants who have left the group since the last purchase. The Directors of
Aviva plc are therefore to be treated as interested in the 126,408 shares held
by the Trustees of the Plan and registered in the name of Lloyds TSB Registrars
Corporate Nominee Ltd AESOP2 (unallocated shares).



If you should have any queries concerning this announcement please contact
Melanie Norton, Group Secretarial (020 7662 2227).



R A Whitaker, Group Company Secretary




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