Director/PDMR Shareholding

Aviva PLC
28 December 2007


28 December 2007


NOTIFICATION OF TRANSACTIONS OF DIRECTORS/PERSONS DISCHARGING MANAGERIAL
RESPONSIBILITY AND CONNECTED PERSONS

PARTNERSHIP SHARES

The share interests of the under-noted directors and persons discharging
managerial responsibility have increased following the monthly purchase of
partnership shares by the Trustees, Equiniti Share Plan Trustees Limited, under
the Aviva All Employee Share Ownership Plan (the Plan).

The following transactions took place in London on 24 December 2007 and the
Company was advised on 27 December 2007.



Director/PDMR          Shares      % of Issued    Share Price   Aviva shares     % of Issued
                      Awarded     Share Capital                held following   Share Capital
                     (25p Ord)                                    purchase

Notified in accordance with DR 3.1.4 R(1)(a) and DR 3.1.4 R(1)(b)

Philip Scott             19         Negligible       665.5p        291,106          0.011


Notified in accordance with DR 3.1.4 R(1)(a)

John Ainley              19         Negligible       665.5p        12,409        Negligible

Mark Hodges              19         Negligible       665.5p        46,490           0.002

Igal Mayer               18         Negligible       665.5p        14,599           0.001

Anupam Sahay             18         Negligible       665.5p          91          Negligible


If you should have any queries concerning this announcement please contact
Melanie Norton, Group Secretarial (020 7662 2227)

K A Cooper, Deputy Group Company Secretary



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