Director/PDMR Shareholding

Aviva PLC
25 February 2008


25 February 2008

NOTIFICATION OF TRANSACTIONS OF DIRECTORS/PERSONS DISCHARGING MANAGERIAL
RESPONSIBILITY AND CONNECTED PERSONS

PARTNERSHIP SHARES

The share interests of the under-noted directors and persons discharging
managerial responsibility have increased following the monthly purchase of
partnership shares by the Trustees, Equiniti Share Plan Trustees Limited, under
the Aviva All Employee Share Ownership Plan (the Plan).

The following transactions took place in London on 22 February 2008 and the
Company was advised on 25 February 2008.

Director/PDMR          Shares                                   Aviva shares  
                      Awarded      % of Issued                 held following   % of Issued
                     (25p Ord)    Share Capital   Share Price     purchase      Share Capital             

Notified in accordance with DR 3.1.4 R(1)(a) and DR 3.1.4 R(1)(b)

Philip Scott             22         Negligible        575p         291,151          0.011

Notified in accordance with DR 3.1.4 R(1)(a)

John Ainley              21         Negligible        575p         12,453        Negligible

Mark Hodges              21         Negligible        575p         46,534           0.002

Igal Mayer               22         Negligible        575p         33,957           0.001

Anupam Sahay             22         Negligible        575p           136         Negligible


If you should have any queries concerning this announcement please contact
Melanie Norton, Group Secretarial (020 7662 2227)


K A Cooper, Deputy Group Company Secretary



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