Director/PDMR Shareholding

Aviva PLC
23 October 2007


23 October 2007


NOTIFICATION OF TRANSACTIONS OF DIRECTORS/PERSONS DISCHARGING MANAGERIAL
RESPONSIBILITY AND CONNECTED PERSONS


PARTNERSHIP SHARES


The share interests of the under-noted directors and persons discharging
managerial responsibility have increased following the monthly purchase of
partnership shares by the Trustees, Hill Samuel (ESOP) Trustees Ltd, under the
Aviva All Employee Share Ownership Plan (the Plan).

The following transactions took place in London on 22 October 2007 and the
Company was advised on 23 October 2007.

Director/PDMR          Shares      % of Issued    Share Price   Aviva shares     % of Issued
                      Awarded     Share Capital                held following   Share Capital
                                                                  purchase
                     (25p Ord)

Notified in accordance with DR 3.1.4 R(1)(a) and DR 3.1.4 R(1)(b)

Philip Scott             18         Negligible        693p         282,219          0.011

Notified in accordance with DR 3.1.4 R(1)(a)

John Ainley              18         Negligible        693p         12,370        Negligible

Mark Hodges              18         Negligible        693p         46,441           0.002

Anupam Sahay             18         Negligible        693p           53          Negligible


If you should have any queries concerning this announcement please contact
Melanie Norton, Group Secretarial (020 7662 2227)


K A Cooper, Deputy Group Company Secretary




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