Director/PDMR Shareholding

Aviva PLC
23 August 2006

23 August 2006 - Aviva plc





NOTIFICATION OF TRANSACTIONS OF DIRECTORS/PERSONS DISCHARGING MANAGERIAL
RESPONSIBILITY AND CONNECTED PERSONS



The share interests of the under-noted directors and persons discharging
managerial responsibility have increased following the monthly purchase of
partnership shares by the Trustees, Hill Samuel (ESOP) Trustees Ltd, under the
Aviva All Employee Share Ownership Plan (the Plan).



The following transactions took place in London on 22 August 2006 and the
Company was advised on 23 August 2006.


Director/PDMR           Shares       % of Issued      Share   Aviva shares held   % of Issued
                       Purchased    Share Capital     Price       following      Share Capital
                                                                  purchase
                       (25p Ord)


Notified in accordance with DR 3.1.4 R(1)(a) and DR 3.1.4 R(1)(b)

Richard Harvey            17          Negligible      733p         198,682           0.008


Philip Scott              17          Negligible      733p         270,872           0.011


Patrick Snowball          17          Negligible      733p         22,752            0.001




Notified in accordance with DR 3.1.4 R(1)(a)

John Ainley               17          Negligible      733p         11,736         Negligible


Tidjane Thiam             17          Negligible      733p          1,561         Negligible





The Trustees transferred 2,112 Ordinary Shares of 25 pence each from Lloyds TSB
Registrars Corporate Nominee Limited AESOP 2 (unallocated shares) to Lloyds TSB
Registrars Corporate Nominee Limited AESOP1 (allocated shares).  The transfer
was made following an adjustment of an award of shares made to a participant
under the rules of the Plan. The Directors of Aviva plc are to be treated as
interested in the 124,296 shares held by the Trustees of the Plan and registered
in the name of Lloyds TSB Registrars Corporate Nominee Ltd AESOP2 (unallocated
shares).



If you should have any queries concerning this announcement please contact
Melanie Norton, Group Secretarial (020 7662 2227).



R A Whitaker, Group Company Secretary




                      This information is provided by RNS
            The company news service from the London Stock Exchange