Director/PDMR Shareholding

ASOS PLC
07 February 2007


                                    ASOS plc

                           ('ASOS' or 'the Company')

                               

The Company has been informed that Nicholas Robertson, Chief Executive, today
exercised 327,750 share options granted on 31 October 2003 under the Company's
Enterprise Management Incentive approved share option scheme at an exercise
price of 4.5p per share. Mr Robertson has also informed the Company that he has
today sold 327,750 ordinary shares of 3.5p each in the Company ('Ordinary
Shares') at 121p per share. Following the exercise of options and subsequent
sale of Ordinary Shares, Mr Robertson continues to hold 9,895,057 Ordinary
Shares, representing approximately 13.64 per cent. of the enlarged issued share
capital of the Company.

Following the exercise of options, application has been made for a total of
327,750 new Ordinary Shares to be admitted to trading on AIM.

The 327,750 new Ordinary Shares will rank pari passu with the existing ordinary
shares of the Company and dealings in the new Ordinary Shares are expected to
commence on 13 February 2007.

For further information:

ASOS plc
Nick Robertson, Chief Executive Tel: [phone]
Jon Kamaluddin, Finance Director
Website: www.asos.com

Cubitt Consulting
Brian Coleman-Smith / Leanne Denman Tel: [phone]

Seymour Pierce
Mark Percy / Nicola Marrin Tel: [phone]




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