New Venture Company

Angle PLC
11 February 2005


For Immediate Release                                          11 February 2005




                                   ANGLE plc

                     CUSTOMISER GROUP: NEW VENTURE COMPANY



ANGLE plc, the venture management and consulting company specialising in the
commercialisation of technology, is pleased to announce the launch of its latest
venture company, Customiser Group Ltd ('Customiser').



In accordance with ANGLE's Progeny(R) process for creating new ventures,
Customiser has secured intellectual property utilising psychological profiling
(more normally found in clinical psychology) and advanced pattern recognition.
The approach has been developed and patented by a team of leading academics
across a number of UK Universities. ANGLE expects to spend up to £500,000 in
this Progeny(R) venture.



Global spend on the internet is now well in excess of $100bn per year and
revenues from internet advertising now exceed $10bn per year.  The market for
tailoring content to individual users is still in its infancy, but is already
generating several hundred million dollars per annum in revenue and is widely
predicted to grow rapidly.



Customiser's technology improves targeting of on-line advertising on internet
portal sites, relevancy of search results and  product recommendations within
retail sites.  The Customiser solution produces substantially better results
than rivals which rely simply on data such as demographics and internet browsing
behaviour.



It is expected that in the future, through Customiser's solution, internet users
will welcome personalised online adverts, search results and product
recommendations rather than wasting time with irrelevant information. Similarly
internet advertisers and retailers will target personally meaningful adverts and
product recommendations to receptive customers.



Commenting on the collaboration with ANGLE, the technology development team's
Andrew Fraser, said:



'We believe that internet personalisation will be worth several billion dollars
in the next few years and our collaboration with ANGLE will place us in an
outstanding position in this market.'



ANGLE's Chief Executive Andrew Newland said:



'Customised on-line advertising and internet retailing are new but significant
markets with enormous potential for growth. Customiser's solution offers
increased effectiveness in internet advertising, search results and product
recommendation placing us at the forefront of the rapidly emerging
personalisation market.'



For further information


ANGLE plc                                                     01483 295830
Andrew Newland, Chief Executive
Dawson Buck, Deputy Chief Executive

Buchanan Communications                                       020 7466 5000
Richard Darby, Suzanne Brocks



Notes to Editors



Founded in 1994, ANGLE is an international venture management and consulting
company focusing on the commercialisation of technology and the development of
technology-based industry. ANGLE creates, develops and advises technology
businesses on its own behalf and for its clients.




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