Promo Marketing Reseller Agreement

RNS Number : 4969Q

Altitude Group PLC

07 November 2012

 



7 November 2012

Altitude Group plc

("Altitude" or the "Company")

Promo Marketing Reseller Agreement

Altitude (AIM: ALT), a leading provider of technology and enterprise information management solutions to the print and promotional products sector, is pleased to announce that its USA based Trade Only™ division has appointed Promo Marketing Media Group ("Promo Marketing"), a division of North American Publishing Company, as a reseller of its website, Enterprise Resource Planning ("ERP") and CRM solutions for the North American Market.

Under the terms of the agreement, Promo Marketing will become a reseller for all of the Trade Only software as a service ("SaaS") solutions within the promotional products industry.  This agreement will increase market access and should create additional recurring revenue for Trade Only through exposure to the substantial readership of Promo Marketing publications such as Promo Marketing and Print+Promo (formerly Print Professional).

Martin Varley, Chief Executive Officer of Altitude and President of Trade Only Inc., commented: "This agreement brings together the highly complementary skills and resources of Trade Only and Promo Marketing to deliver best in class solutions that have previously only been available to enterprise level customers. The increased market access that this partnership will deliver to Trade Only completes the transformation of the Trade Only USA business from a 'start up' just 18 months ago to a fast growth technology company serving this sector.

"Promo Marketing is a leading multi-channel content provider for distributor sales professionals and is dedicated to helping them increase promotional product sales.  This partnership will provide its subscribers access to online solutions that will enable them to put cutting edge technology into practical use to drive revenue."

Dave Leskusky, Group President of Promo Marketing, said: "We are excited to be partnering with a leading technology company like Trade Only.  We believe the efficiency gains realized with Trade Only's SaaS solutions will revolutionize the way our industry does business and provide any distributor using them with an advantage over their competition. We look forward to helping them advance their solutions into the North American market."

Enquiries:

Altitude Group plc
Martin Varley (Chief Executive Officer)	Tel: [phone] (UK) Tel: [phone] (US)
Merchant Securities (Nominated Adviser and Broker)
Simon Clements / Catherine Miles	Tel: [phone]

About Trade Only

Trade Only, a division of Altitude Group plc, provides marketing and technology tools to companies operating in the print, personalized garment and promotional product industries. The division offers a suite of "Cloud" and Server based software to companies of all sizes in these industries.  In addition, it organizes the UK's biggest trade show for promotional products - Trade Only National Show.

About Promo Marketing

Promo Marketing Media Group, a division of North American Publishing Company, is the leading source of product and marketing information for distributor sales professionals. In addition to Promo Marketing and Print+Promo magazines, Promo Marketing provides a variety of industry resources dedicated to helping distributor sales professionals, including free product search, e-newsletters, Power Meeting events, end-buyer catalogues and other online services.

 

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