Director/PDMR Shareholding

Admiral Group PLC

18 September 2009

Admiral Group plc ("Admiral") has received notification that on 17
September 2009 The Waterloo Foundation, of which David Stevens, a
Director of Admiral, is a trustee, sold 3,250,000 ordinary shares in
Admiral, representing 1.22% of the total voting rights of Admiral.
The Waterloo Foundation's shareholding in Admiral following this
transaction is 3,634,000 shares, representing 1.36% of the total
voting rights of Admiral. The purpose of the sale by The Waterloo
Foundation is to realise funds to cover its anticipated expenditure
over the foreseeable future. As such, The Waterloo Foundation has
committed not to execute any further disposal of its holding in
Admiral for a period of two years.

Admiral has also been informed that on 17 September 2009 David
Stevens and Heather Stevens jointly purchased 150,000 ordinary shares
in Admiral, representing 0.06% of the total voting rights of Admiral,
at a price of 1165 pence per share. David Stevens and Heather
Stevens' joint beneficial holding in Admiral following this
acquisition is 10,234,000 ordinary shares, representing 3.84% of the
total voting rights of Admiral.


For further information, please contact:

Financial Dynamics
Robert Bailhache 0207 269 7200

Admiral Group
Mark Waters  0870 243 2431

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