IBM SMART Deal

Adamind Ltd
13 September 2005


 ADAMIND SIGNS AGREEMENT WITH IBM TO DELIVER MEDIA ADAPTATION FOR MMS & CONTENT
              SERVICES TO SMART COMMUNICATIONS IN THE PHILIPPINES

Adamind MediaSpireTM to be deployed in SMART's Nokia MMS Center for rich content
                messaging servicing over 20 million subscribers

MILPITAS, Calif. - September 13, 2005- Adamind (LSE: ADA), a leading global
supplier of media adaptation software in the Mobile Messaging, Content and
Convergence Services markets, announces a new joint deployment with IBM to
advance rich media messaging at SMART Communications, Inc. - the Philippines'
leading mobile operator with more than 20 million subscribers.

The deployment will enable SMART's subscribers to access a wide range of
multi-media messaging services (MMS) and send and receive premium content such
as picture messages, animated e-cards, polyphonic ringtones, cartoons and movies
across any device or network.

IBM, one of the world's largest system integrators, is providing consultancy and
integration services and has selected Adamind's MediaSpireTM media adaptation
software for deployment at Smart's Nokia MMS Center.

The Philippines is a fast growing telecommunications market with a strong
potential for the mass adoption of next generation mobile content-rich services.
The country is already known as the SMS capital of the world, with an impressive
40% of the total mobile data ARPU, higher than any other country in the world.
SMART handles an average of 20 million SMS messages per day and it expects the
new MMS services - under brand names such as Fun Pix, Traffic Shots, Poly Tones,
Card Toons and Real Pix - to lead to a significant increase in volumes and a
higher contribution to ARPU.

Adamind's MediaSpireTM sits at the heart of SMART'S networking infrastructure
and is a critical component that adapts mobile content so that it can be
produced for, delivered to, and received by any device or network without
running into problems of compatibility. In addition, Adamind's device management
tool will enable SMART to quickly introduce and tune new devices with support
for all available content services.

Shailendra Jain, CEO of Adamind said: "The combination of IBM's consulting and
integration expertise and Adamind's innovative media adaptation technology, has
enabled SMART to implement a rapid solution to meet the burgeoning demand of
millions of their subscribers for a richly enhanced communications experience,"


Enquiries:

Adamind                       [phone] on the day and thereafter
Shailendra Jain, CEO          [phone]

Corfin Communications
Harry Chathli, Neil Thapar    [phone]


Notes to Editor

About Adamind

Adamind (LSE: ADA) is a leading global supplier of media adaptation software in
the Mobile Messaging (MMS), Content and Convergence Services markets. Adamind's
MediaSpireTM enables delivery of images, text, ringtones, audio and video to and
between a variety of mobile devices, domains and networks, driving traffic
growth and creating the ultimate rich media consumer experience.

With headquarters in the US, an R&D Centre in Israel, a global sales force and
strategic channel partnerships with some of the top MMSC vendors and top-tier
system integrators - all major Blue Chip companies such as Ericsson, Motorola,
HP, Openwave, LogicaCMG, Critical Path and CBOSS - Adamind is positioned to
deliver superior quality products, services and support to its 90+ tier-1 and
tier-2 operator customer deployments across the globe.








                      This information is provided by RNS
            The company news service from the London Stock Exchange