New Agreement

Lo-Q PLC 23 March 2007 Lo-Q plc New Radio Frequency Identification Agreement ('RFID Agreement') Lo-Q plc ('Lo-Q' or the 'Company'), today announces an RFID Agreement with Proximities, Inc. of Florida, USA ('Proximities'), that will accelerate the Company's development of its cyber queuing product line. Lo-Q is the world leader in interactive automated line reservation systems for theme parks and its Q-bot product, a rented hand-held device, allows park guests to reserve a place in the queue while continuing to enjoy the park attractions and not having to stand in line. Lo-Q's dynamic control capability is sophisticated, unique and differentiates the product from all other virtual queuing systems because it dynamically handles queuing changes due to a ride's technical or capacity changes. Lo-Q's system will be used in eight theme parks in the United States this year and more than two million users have benefited from using the system over the past few years. Proximities develops, markets and supports a suite of secure Radio Frequency Identification ('RFID') business solutions for the leisure and entertainment market including cashless purchasing, access privileges, age verification and guest relationship management data collection. The GO(TM)system guest interface is a patented, secure RFID wristband that is non-transferable and electrically disables when removed. Under this RFID Agreement, Lo-Q and Proximities will work together to add RFID functionality to Lo-Q's product offering, and Lo-Q's queuing software will be integrated with Proximities product offering. The relationship established with Proximities will allow Lo-Q to expand its product offerings into water parks and other markets where a less sophisticated or lower cost queuing device is required. It also supports Lo-Q's vision of having every guest in the park on the system and not waiting in line for the prime attractions. Leonard Sim, the inventor of the Lo-Q system, said: 'Adding Proximities secure RFID wristband to the patented Lo-Q line management system dramatically expands our target marketplace and should lead to many opportunities for joint growth'. For further information, please contact: Jeff McManus, Lo-Q Plc - 01491 577 210 Romil Patel, Corporate Synergy Plc - 0207 448 4400 This information is provided by RNS The company news service from the London Stock Exchange
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