Re Agreement

RNS Number : 9605Y

888 Holdings plc

13 July 2008

 

888 Holdings Public Limited Company ('888')

888 - PokerDome Agreement

888.com, one of the world's most popular online gaming entertainment companies, has recently entered into a new partnership with The PokerDome Group ('PokerDome'), a diverse group of poker related companies.  Under the terms of the agreement PokerDome has launched PokerDomePoker, www.pokerdomepoker.com, powered by 888.

This new partnership brings a fresh, new online proposition to PokerDome's growing number of members. Previously PokerDome operated the Southern Cross Poker brand which was part of the iPoker network. The new PokerDomePoker brand will complement PokerDome's offline poker events and will enhance the members' poker playing experience.

PokerDome boasts a successful chain of bricks and mortar poker rooms in the Asia Pacific region as well as the Oz Poker Tour brand which operates poker events in pubs and clubs throughout Australia. PokerDome is the largest operator of permanent poker tables in Australia and has a loyal member base.

This new partnership is another milestone in the execution of the 888 white label strategy that has facilitated 888's successful penetration of high growth potential geographies as well as targeted customer segments and communities. It is another example of 888's status as a leading provider in the online gaming white label market. 

Gigi Levy, CEO of 888 commented: 'We are excited to partner with an innovative and diverse poker operator such as PokerDome. We recognize PokerDome's expertise as an offline operator and look forward to serving their customers in the online environment. PokerDome have a close association with two World Series of Poker bracelet winners, so we expect a mutually successful relationship.'

Chris Levick, PokerDome Group Chief Executive Officer, commented: 'We are delighted to be associated with a quality company such as 888 and look forward to working together in the region to offer our players a unique range of cash games, tournaments and satellites.'

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Contacts and enquiries 

888

Gigi Levy                                            Chief Executive Officer                                       [phone]

Aviad Kobrine                                      Chief Financial Officer                                       [phone]

Bell Pottinger Corporate & Financial 

Nick Lambert/Andrew Benbow                                                                        [phone]

 

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