Re Agreement

RNS Number : 2506U

888 Holdings plc

13 May 2008

 



888 Holdings Plc 

('888' or the 'Company')

888 signs game supply agreement with Electracade

888, one of the world's most popular online gaming entertainment companies, today announces the signature of a strategic agreement with Electracade, a leading interactive gaming content provider.

Under the agreement, 888 will gain access to a portfolio of over 100 games with unique gaming concepts for each of the popular gaming categories: sportsbetting, casino, soft instant gaming, such as Hi/Lo and scratchcards and bingo.

The initial launch will include a suite of 25 of Electracade's most popular Games including branded content such as Top Trumps, single and mulit-line slots, keno, hi-lo, scratch cards and unique poker games.

Commenting Gigi Levy, CEO of 888 said:

'As part of the continued execution of our strategy to select 'best-of-breed' partners to provide us with additional games I am delighted that this agreement enables us to access Electracade's soft and instant games portfolio, which is complimentary to our existing internally developed gaming portfolio. 

Electracade's agile development technologies, with games in 23 languages, will allow us to introduce yet more choice in entertainment to our fast growing global community of players.'

Mark Paling, MD of Electracade stated:

'We are delighted to be supporting such an industry leading brand in the deployment of the Electracade portfolio. Developing products that the end users want to play only works if we can secure a solid distribution model, and 888's current and future player base is a major opportunity for Electracade.'  

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Contacts and enquiries:

888

Gigi Levy, Chief Executive Officer                                     [phone]

Aviad Kobrine, Chief Financial Officer                                [phone]

Electracade Ltd

Mark Paling, Managing Director                                       [phone]

Bell Pottinger Corporate & Financial

Ann-marie Wilkinson / Nick Lambert / Andrew Benbow      [phone]

Notes to Editors

About Electracade

Electracade Limited develops unique interactive gaming products, specialising in supplying and developing content for on-line, FOBT, mobile and iTV gaming platforms with the emphasis on 'unique' softer gaming content to leading bookmakers, casinos and bingo networks.

 

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