New Chief Marketing Officer

888 Holdings plc
25 October 2006


25 October 2006

                Directorate Change - New Chief Marketing Officer

888, one of the world's most popular online gaming entertainment companies, is
pleased to announce the appointment of Jon Sumroy to the position of Chief
Marketing Officer, with effect from 15 December 2006. Mr Sumroy will report to
Gigi Levy, currently COO and CEO with effect from 31 December 2006.

Mr Sumroy, 39, has been Managing Director of Johnson & Johnson (NYSE: JNJ)
Consumer Division, in Israel, since 2002, leading the Division through a
complete restructuring in 2005 and reporting results among the best of all
Johnson & Johnson's Consumer subsidiaries worldwide.

A qualified pharmaceutical chemist, Mr Sumroy worked in retail pharmacy before
moving into marketing with Unilever in the UK in 1992. He went on to establish
Unilever's first onshore Israeli operation in the position of Marketing Manager
and has a track record of developing, launching and growing profitable
businesses, categories and brands. He was also a co-founder of Amicada, Inc., an
internet-based interactive television service in the US between 1999 and 2002.

888 would also like to thank outgoing CMO Miki Palmon for his contribution to
the company since 1997. Marketing capability has been a key factor in the
company's success and Miki has been core to this process.

Further information

Bell Pottinger Corporate & Financial
Nick Lambert                                                     [phone]

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