Dragonfish - re Agreement

RNS Number : 0288G

888 Holdings plc

25 January 2010

 



25th January 2010

Dragonfish

Dragonfish signs agreement with Lex Online Entertainment 

Dragonfish (www.dragonfishtech.com), the independent B2B division of 888 Holdings Plc, today announces an agreement with Lex Online Entertainment Limited, a subsidiary of Centric Multimedia SA ('Centric'), for the provision of online casino and poker. The offering is aimed at territories in the South and Eastern European market, an area where there is significant potential for online gaming.

The two brands, www.lexpoker.com and www.lexcasino.com will launch in a variety of languages and Dragonfish will supply the casino and poker software, back office technology, fraud and risk management, e-payments processing systems and customer support (a 24/7 service including email, phone and live chat).

Centric, who engages in the distribution of multimedia and software and is listed on the Athens Stock Exchange, has significant investments in online gaming companies operating in the South Eastern European market, and has been active in the sector since 2007. Centric, which saw a 29.5% increase in turnover across the first 3 quarters of 2009 to €546.7m, will use their local expertise to market the sites through a significant multi-channel marketing campaign. 

Gabi Campos, Managing Director of Dragonfish, said:

"Dragonfish has a strong track record in launching localised gaming solutions tailored for emerging markets. The decision by Lex Online Entertainment to select Dragonfish is a further endorsement of our industry leading games and back office technology. We believe that Centric Group's online gaming investment and local market knowledge, combined with Dragonfish's comprehensive online gaming operation infrastructure, skills and experience, creates a partnership that has significant potential for www.lexpoker.com and www.lexcasino.com to become leading players in the South and Eastern European markets." 

Rodolfo Odoni, CEO, Centric, said:

"We are delighted that our subsidiary, Lex Online Entertainment, has selected Dragonfish as its partner to relaunch the "Lex" brands. With the technological and operational support of a very professional partner we maintain the highest expectations for rapid growth."

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Contacts:

Dragonfish
Gabi Campos, Managing Director	[phone]
M:Communications
Ann-marie Wilkinson / Andrew Benbow	[phone]

About Dragonfish

• Dragonfish is the brand name for 888 Holdings Plc's B2B business and is a separate division within 888

• Dragonfish is a leading provider of Total Gaming Services - Games & Technology; Operations; Marketing and ePayments - with an unique heritage within one of the world's leading B2C brands, 888 

• Games covered by Dragonfish include Casino, Poker, Bingo, Sports and Quickplay

• Dragonfish has  unsurpassed operations and marketing knowledge in the gaming industry

• Please see www.dragonfishtech.com for further details, or contact through [e-mail] 

About Centric

• Centric, a Greek public company, has significant investments in online gaming companies in the South Eastern European market and are also major importers and distributors of digital technology media, through the provision of successful contracts with video games publishers

• The group has recently reported a 29.5% increase in turnover for the 9 months ending 30/09/2009 (546.7m Euros) from the same period in the previous year and has a strong track record in diversifying into new growth sectors and driving entry into new markets. The group has invested in online gaming since 2007 and aims to become a major player in the online gaming market      

 

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