Director/PDMR Shareholding

888 Holdings plc
18 September 2007


                                888 Holdings PLC

Following notifications made in accordance with DR 3.1.4(R)(1)(a), 888 Holdings
plc wishes to notify the following changes in the interests of persons
discharging managerial responsibility ('PDMRs) in ordinary shares £0.005 each in
the capital of the Company ('Shares') arising out of the operation of its 888
All-Employee Share Plan.

On 10 September 2007, share awards in the form of a contingent right to receive
shares ('Award') were granted under the 888 All-Employee Share Plan to the
following PDMR, as set out below. The numbers of shares stated are the maximum
available to the PDMR.

+-------------+------------------+---------------------------------------------+
|PDMR         |Shares under Award|Total interest in Shares after grant of Award|
+-------------+------------------+---------------------------------------------+
|Tal Elyashiv |266,115           |0.018%                                       |
+-------------+------------------+---------------------------------------------+


The Award shall vest in equal portions conditional on the achievement of
performance criteria and subject to continued employment. The earliest date on
which the PDMR would normally become entitled to the first 25% of the shares
comprised in the Award is 14 April 2008 and a further twenty five per cent on
each of 14 April 2009, 14 April 2010 and 14 April 2011 or as otherwise
determined by the rules of 888 All-Employee Share Plan. The PDMR was not
required to make any payment for this Award.

For further information in respect of this announcement please contact Aviad
Kobrine on [phone].



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