Director/PDMR Shareholding

888 Holdings plc
23 April 2008



Following notifications made in accordance with DR 3.1.4(R)(1)(a), 888 Holdings
plc wishes to notify the following changes in the interests of persons
discharging managerial responsibility ('PDMRs') in ordinary shares of 888
Holdings plc ('Shares') arising out of the operation of its 888 All-Employee
Share Plan.

On 8 April 2008, awards over Shares in the form of a contingent right to receive
shares ('Awards') were granted under the 888 All-Employee Share Plan to the
following PDMR, as set out below. The numbers of shares stated are the maximum
available to the PDMR. The number of shares was based on the closing price of
the Shares before and after the date of grant.

PDMR      Shares under    Total interest in Shares after grant of Award             
          Award                                                                
-------   -------------   ----------------------------------------------------
Gigi      669,405         0.93% beneficially owned according to current issued 
Levy      shares          share capital (including unvested awards) 
                                
------   --------------   ----------------------------------------------------


The Award shall vest in four equal portions conditional on the achievement of
performance criteria and subject to continued employment. The earliest date on
which the PDMR will become entitled to the first 25% of the Awards is 8 April
2009 and a further twenty five per cent on each of 8 April 2010, 8 April 2011
and 8 April 2012. Mr Levy was not required to make any payment for this Award.

For further information in respect of this announcement please contact 
Aviad Kobrine on [phone].
                                                        

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