Director/PDMR Shareholding

888 Holdings plc
16 October 2006


NOTIFICATION OF TRANSACTIONS OF DIRECTORS, PERSONS DISCHARGING MANAGERIAL
RESPONSIBILITY AND CONNECTED PERSONS

This form is intended for use by an issuer to make a RIS notification required
by DR 3.1.4R(1).

(1) An issuer making a notification in respect of a transaction relating to the
shares or debentures of the issuer should complete boxes 1 to 16, 23 and 24.
(2) An issuer making a notification in respect of a derivative relating the
shares of the issuer should complete boxes 1 to 4, 6, 8, 13, 14, 16, 23 and 24.
(3) An issuer making a notification in respect of options granted to a director/
person discharging managerial responsibilities should complete boxes 1 to 3 and
17 to24.
(4) An issuer making a notification in respect of a financial instrument
relating to the shares of the issuer (other than a debenture) should complete
boxes 1 to 4, 6, 8, 9, 11, 13, 14, 16, 23 and 24.

+-----+------------------------------------+---+--------------------------------------+
|1.   |Name of issuer                      |2. |State whether the notification relates|
|     |888 Holdings Public Limited Company |   |to (i) a transaction notified in      |
|     |('888')                             |   |accordance with DR 3.1.4(R)(1)(a); or |
|     |                                    |   |(ii) DR 3.1.4(R)(1)(b) a disclosure   |
|     |                                    |   |made in accordance with section 324   |
|     |                                    |   |(as extended by section 328) of the   |
|     |                                    |   |Companies Act 1985; or (iii) both (i) |
|     |                                    |   |and (ii)                              |
|     |                                    |   |(iii) - both DR 3.1.4(R)(1)(a) and    |
|     |                                    |   |equivalent disclosure of s.324 of the |
|     |                                    |   |Companies Act 1985 (UK) pursuant to DR|
|     |                                    |   |3.1.8(R)                              |
+-----+------------------------------------+---+--------------------------------------+
|3.   |Name of person discharging          |4. |State whether notification relates to |
|     |managerial responsibilities/director|   |a person connected with a person      |
|     |Eran Gonen, Senior Executive        |   |discharging managerial                |
|     |                                    |   |responsibilities/director named in 3  |
|     |                                    |   |and identify the connected person     |
|     |                                    |   |The notification relates to the person|
|     |                                    |   |named in 3 and not to any connected   |
|     |                                    |   |persons                               |
+-----+------------------------------------+---+--------------------------------------+
|5.   |Indicate whether the notification is|6. |Description of shares (including      |
|     |in respect of a holding of the      |   |class), debentures or derivatives or  |
|     |person referred to in 3 or 4 above  |   |financial instruments relating to     |
|     |or in respect of a non-beneficial   |   |shares                                |
|     |interest                            |   |Ordinary shares in 888 of £0.005 each |
|     |The notification relates to the     |   |                                      |
|     |holding of the person named in 3    |   |                                      |
+----++------------------------------------+---+------------------------------------+-+
|7.  |Name of registered shareholder(s)    |8. |State the nature of the transaction | |
|    |and, if more than one, the number of |   |Disposal of shares                  | |
|    |shares held by each of them          |   |                                    | |
|    |Capita IRG Trustees (Nominees)       |   |                                    | |
|    |Limited                              |   |                                    | |
+----+-------------------------------------+---+------------------------------------+-+
|9.  |Number of shares, debentures or      |10.|Percentage of issued class acquired | |
|    |financial instruments relating to    |   |(treasury shares of that class      | |
|    |shares acquired                      |   |should not be taken into account    | |
|    |N/A                                  |   |when calculating percentage)        | |
|    |                                     |   |N/A                                 | |
+----+-------------------------------------+---+------------------------------------+-+
|11. |Number of shares, debentures or      |12.|Percentage of issued class disposed | |
|    |financial instruments relating to    |   |(treasury shares of that class      | |
|    |shares disposed                      |   |should not be taken into account    | |
|    |50,000 shares                        |   |when calculating percentage)        | |
|    |                                     |   |0.01% in total                      | |
+----+-------------------------------------+---+------------------------------------+-+
|13. |Price per share or value of          |14.|Date and place of transaction       | |
|    |transaction                          |   |13 October 2006, London             | |
|    |103.50 pence per share               |   |                                    | |
+----+-------------------------------------+---+------------------------------------+-+
|15. |Total holding following notification and total percentage holding following   | |
|    |notification (any treasury shares should not be taken into account when       | |
|    |calculating percentage)                                                       | |
|    |A total holding of 297,742 shares representing a total percentage holding of  | |
|    |0.09%                                                                         | |
+----+------------------------------------------------------------------------------+-+
|16. |Date issuer informed of transaction                                           | |
+----+------------------------------------------------------------------------------+-+
|    |15 October 2006                                                               | |
+----++------------------------------------+---+------------------------------------+-+
+----++------------------------------------+---+------------------------------------+-+
If a person discharging managerial responsibilities has been granted options by
the issuer complete the following boxes
+----+----------------------------------+----+-------------------------------------+
|17. |Date of grant                     |18. |Period during which or date on which |
|    |                                  |    |it can be exercised                  |
+----+----------------------------------+----+-------------------------------------+
|    |N/A                               |    |N/A                                  |
|    |                                  |    |                                     |
+----+----------------------------------+----+-------------------------------------+
|19. |Total amount paid (if any) for    |20. |Description of shares or debentures  |
|    |grant of the option               |    |involved (class and number)          |
+----+----------------------------------+----+-------------------------------------+
|    |N/A                               |    |N/A                                  |
+----+----------------------------------+----+-------------------------------------+
|21. |Exercise price (if fixed at time  |22. |Total number of shares or debentures |
|    |of grant) or indication that price|    |over which options held following    |
|    |is to be fixed at the time of     |    |notification                         |
|    |exercise                          |    |                                     |
+----+----------------------------------+----+-------------------------------------+
|    |N/A                               |    |N/A                                  |
+----+----------------------------------+----+-------------------------------------+
|23. |Any additional information        |24. |Name of contact and telephone number |
|    |                                  |    |for queries                          |
+----+----------------------------------+----+-------------------------------------+
|    |N/A                               |    |Aviad Kobrine                        |
|    |                                  |    |[phone]                           |
+----+----------------------------------+----+-------------------------------------+

+----------------------------------------------------------------------------------+
|                                                                                  |
|Name and signature of duly authorised officer of issuer responsible for making    |
|this notification                                                                 |
|                                                                                  |
|                                                                                  |
|____________________________________________________                              |
|                                                                                  |
|Aviad Kobrine on behalf of 888 Holdings Public Limited Company                    |
|                                                                                  |
|                                                                                  |
|Date of notification: 16 October 2006                                             |
+----------------------------------------------------------------------------------+




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