Director/PDMR Shareholding

888 Holdings plc
08 May 2007




                      888 Holdings Public Limited Company
                            ('888' or the 'Company')

                         DIRECTORS/PDMR SHARE INTERESTS

Following notifications made in accordance with DR 3.1.4(R)(1)(a), 888 Holdings
plc (the 'Company') wishes to notify the following changes in the interests of
John Anderson, being a person discharging managerial responsibility ('PDMR'), in
ordinary shares of £0.005 each in the capital of the Company ('Shares') arising
out of the operation of its 888 All-Employee Share Plan.

As part of the terms agreed between 888 Holdings plc and John Anderson upon his
stepping down as Chief Executive Officer of the Company, the Remuneration
Committee of the Company agreed that 842,740 awards granted to Mr Anderson under
the 888 All-Employee Share Plan that were due to vest on both 4 October 2007
Shares and 4 October 2008 should vest on 23 December 2006 (or otherwise in
accordance with the rules of the 888 All-Employee Plan).

The first date since 23 December 2006 when the Company has not been in a
prohibited period was 30 April 2007 and, accordingly, these awards vested in
full on 30 April 2007 and the following number of Shares were transferred to Mr.
Anderson. Mr Anderson paid no consideration for these Shares.

+--------+---------------------------+-------------------------+---------------+
|PDMR    |Number and percentage of   |Total interest in Shares |Value per share|
|        |Shares acquired            |following vesting of     |on 30 April    |
|        |                           |Awards                   |2007           |
+--------+---------------------------+-------------------------+---------------+
|John    |Number of ordinary shares  |Total holding following  |120.25p        |
|Anderson|of £0.005 acquired: 842,740|notification: 1,988,869  |               |
|        |Shares                     |Shares                   |               |
|        |Percentage of issued class |Total percentage holding |               |
|        |acquired: 0.249 %          |following notification:  |               |
|        |                           |0.587 %                  |               |
+--------+---------------------------+-------------------------+---------------+

The notification relates to Mr. Anderson and not to any other person connected
with him.

For further information in respect of this announcement please contact Gigi Levy
on [phone].
                                     -ends-



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