Director/PDMR Shareholding

888 Holdings plc
22 September 2006


NOTIFICATION OF TRANSACTIONS OF DIRECTORS, PERSONS DISCHARGING MANAGERIAL
RESPONSIBILITY AND CONNECTED PERSONS

This form is intended for use by an issuer to make a RIS notification required
by DR 3.1.4R(1).

(1) An issuer making a notification in respect of a transaction relating to the
shares or debentures of the issuer should complete boxes 1 to 16, 23 and 24.
(2) An issuer making a notification in respect of a derivative relating the
shares of the issuer should complete boxes 1 to 4, 6, 8, 13, 14, 16, 23 and 24.
(3) An issuer making a notification in respect of options granted to a director/
person discharging managerial responsibilities should complete boxes 1 to 3 and
17 to24.
(4) An issuer making a notification in respect of a financial instrument
relating to the shares of the issuer (other than a debenture) should complete
boxes 1 to 4, 6, 8, 9, 11, 13, 14, 16, 23 and 24.

+----+-------------------------------------------+----+-----------------------------+
|1.  |Name of issuer                             |2.  |State whether the            |
|    |888 Holdings Public Limited Company ('888')|    |notification relates to (i) a|
|    |                                           |    |transaction notified in      |
|    |                                           |    |accordance with DR 3.1.4(R)  |
|    |                                           |    |(1)(a); or                   |
|    |                                           |    |(ii) DR 3.1.4(R)(1)(b) a     |
|    |                                           |    |disclosure made in accordance|
|    |                                           |    |with section 324 (as extended|
|    |                                           |    |by section 328) of the       |
|    |                                           |    |Companies Act 1985; or (iii) |
|    |                                           |    |both (i) and (ii)            |
|    |                                           |    |(iii) - both DR 3.1.4(R)(1)  |
|    |                                           |    |(a) and equivalent disclosure|
|    |                                           |    |of s.324 of the Companies Act|
|    |                                           |    |1985 (UK) pursuant to DR     |
|    |                                           |    |3.1.8(R)                     |
+----+-------------------------------------------+----+-----------------------------+
|3.  |Name of person discharging managerial      |4.  |State whether notification   |
|    |responsibilities/director                  |    |relates to a person connected|
|    +-------------------------+-----------------+    |with a person discharging    |
|    |Name                     |Position         |    |managerial responsibilities/ |
|    |                         |                 |    |director named in 3 and      |
|    |Gigi Levy                |Chief Operating  |    |identify the connected person|
|    |                         |Officer          |    |The notification relates to  |
|    |Aviad Kobrine            |                 |    |the persons named in 3 and   |
|    |                         |Chief Financial  |    |not to any connected persons.|
|    |Zvi Alon                 |Officer          |    |                             |
|    |                         |                 |    |                             |
|    |Michael Palmon           |Senior Executive |    |                             |
|    |                         |                 |    |                             |
|    |Sigal Srur               |Senior Executive |    |                             |
|    |                         |                 |    |                             |
|    |Jonathan Preminger       |Senior Executive |    |                             |
|    |                         |                 |    |                             |
|    |Eran Gonen               |Senior Executive |    |                             |
|    |                         |                 |    |                             |
|    |                         |Senior Executive |    |                             |
+----+-------------------------+-----------------+----+-----------------------------+
|5.  |Indicate whether the notification is in    |6.  |Description of shares        |
|    |respect of a holding of the person referred|    |(including class), debentures|
|    |to in 3 or 4 above or in respect of a      |    |or derivatives or financial  |
|    |non-beneficial interest                    |    |instruments relating to      |
|    |The notification relates to awards of      |    |shares                       |
|    |shares to the persons named in 3, vesting  |    |Ordinary shares in 888 of    |
|    |over varying dates for each person between |    |£0.005 each                  |
|    |14 April 2007 and 14 September 2010. The   |    |                             |
|    |notification also relates to the disposal  |    |                             |
|    |of certain shares by Michael Palmon.       |    |                             |
+----+-------------------------+-----------------+----+-----------------------------+
+----+-------------------------+-----------------+----+-----------------------------+



+---+-------------------------------------+----+-------------------------------------+
|7. |Name of registered shareholder(s)    |8.  |State the nature of the transaction  |
|   |and, if more than one, the number of |    |The persons named in 3 above were    |
|   |shares held by each of them          |    |granted awards of shares pursuant to |
|   |Capita IRG Trustees (Nominees)       |    |888's All-Employee Plan. In addition,|
|   |Limited                              |    |Michael Palmon disposed of certain   |
|   |                                     |    |shares.                              |
+---+-------------------------------------+----+-------------------------------------+
|9. |Number of shares, debentures or      |10. |Percentage of issued class acquired  |
|   |financial instruments relating to    |    |(treasury shares of that class should|
|   |shares acquired                      |    |not be taken into account when       |
|   |+-----------+---------+-------------+|    |calculating percentage)              |
|   ||           |Amount   |Additional   ||    |+---------+----------+--------------+|
|   ||           |         |amount       ||    ||         |Percentage|Additional    ||
|   ||           |         |to be awarded||    ||         |          |amount        ||
|   ||           |         |subject to   ||    ||         |          |to be awarded ||
|   ||           |         |fulfilment   ||    ||         |          |subject to    ||
|   ||           |         |of certain   ||    ||         |          |fulfilment    ||
|   ||           |         |performance  ||    ||         |          |of certain    ||
|   ||           |         |conditions   ||    ||         |          |performance   ||
|   |+-----------+---------+-------------+|    ||         |          |conditions    ||
|   ||Gigi       |1,348,385|1,138,529    ||    |+---------+----------+--------------+|
|   ||Levy       |         |             ||    ||Gigi     |0.40%     |0.34%         ||
|   |+-----------+---------+-------------+|    ||Levy     |          |              ||
|   ||Aviad      |-        |190,912      ||    |+---------+----------+--------------+|
|   ||Kobrine    |         |             ||    ||Aviad    |-         |0.06%         ||
|   |+-----------+---------+-------------+|    ||Kobrine  |          |              ||
|   ||Zvi        |120,000  |171,572      ||    |+---------+----------+--------------+|
|   ||Alon       |         |             ||    ||Zvi      |0.04%     |0.05%         ||
|   |+-----------+---------+-------------+|    ||Alon     |          |              ||
|   ||Michael    |120,000  |171,572      ||    |+---------+----------+--------------+|
|   ||Palmon     |         |             ||    ||Michael  |0.04%     |0.05%         ||
|   |+-----------+---------+-------------+|    ||Palmon   |          |              ||
|   ||Sigal      |269,677  |131,202      ||    |+---------+----------+--------------+|
|   ||Srur       |         |             ||    ||Sigal    |0.08%     |0.04%         ||
|   |+-----------+---------+-------------+|    ||Srur     |          |              ||
|   ||Jonathan   |168,548  |183,683      ||    |+---------+----------+--------------+|
|   ||Preminger  |         |             ||    ||Jonathan |0.05%     |0.05%         ||
|   |+-----------+---------+-------------+|    ||Preminger|          |              ||
|   ||Eran       |-        |142,872      ||    |+---------+----------+--------------+|
|   ||Gonen      |         |             ||    ||Eran     |-         |0.04%         ||
|   |+-----------+---------+-------------+|    ||Gonen    |          |              ||
|   |                                     |    |+---------+----------+--------------+|
|   |The above figures represent share    |    |                                     |
|   |awards vesting over varying dates for|    |The above figures represent share    |
|   |each person between 14 April 2007 and|    |awards vesting over varying dates for|
|   |14 September 2010.                   |    |each person between 14 April 2007 and|
|   |                                     |    |14 September 2010.                   |
+---+-------------------------------------+----+-------------------------------------+
|11.|Number of shares, debentures or      |12. |Percentage of issued class disposed  |
|   |financial instruments relating to    |    |(treasury shares of that class should|
|   |shares disposed                      |    |not be taken into account when       |
|   |Michael Palmon 125,000               |    |calculating percentage)              |
|   |                                     |    |Michael Palmon 0.04%                 |
+---+-------------------------------------+----+-------------------------------------+
|13.|Price per share or value of          |14. |Date and place of transaction        |
|   |transaction                          |    |Awards of shares - 21 September 2006,|
|   |Awards of shares - nil cost          |    |Gibraltar                            |
|   |Disposal by Michael Palmon - 142     |    |Disposal by Michael Palmon -         |
|   |pence per share                      |    |19 September 2006, London            |
+---+-------------------------------------+----+-------------------------------------+
|15.|Total holding following notification and total percentage holding following     |
|   |notification (any treasury shares should not be taken into account when         |
|   |calculating percentage)                                                         |
|   |Following notification, the total holding and total percentage holding of each  |
|   |person is set opposite his name below:                                          |
|   |+------------------------+------------------------+------------------------+    |
|   ||Name                    |Total holding *         |Total percentage holding|    |
|   ||                        |                        |*                       |    |
|   |+------------------------+------------------------+------------------------+    |
|   ||Gigi Levy               |2,486,914               |0.74%                   |    |
|   |+------------------------+------------------------+------------------------+    |
|   ||Aviad Kobrine           |246,533                 |0.07%                   |    |
|   |+------------------------+------------------------+------------------------+    |
|   ||Zvi Alon                |898,117                 |0.27%                   |    |
|   |+------------------------+------------------------+------------------------+    |
|   ||Michael Palmon          |2,006,553               |0.60%                   |    |
|   |+------------------------+------------------------+------------------------+    |
|   ||Sigal Srur              |400,879                 |0.12%                   |    |
|   |+------------------------+------------------------+------------------------+    |
|   ||Jonathan Preminger      |684,384                 |0.20%                   |    |
|   |+------------------------+------------------------+------------------------+    |
|   ||Eran Gonen              |347,742                 |0.10%                   |    |
|   |+------------------------+------------------------+------------------------+    |
|   |* The above figures assume full vesting of all awards referred to in sections 9 |
|   |and 10 above, including those awarded subject to fulfilment of performance      |
|   |conditions.                                                                     |
+---+--------------------------------------------------------------------------------+
|16.|Date issuer informed of transaction                                             |
+---+--------------------------------------------------------------------------------+
|   |21 September 2006                                                               |
+---+--------------------------------------------------------------------------------+
If a person discharging managerial responsibilities has been granted options by
the issuer complete the following boxes
+----+----------------------------------+----+-------------------------------------+
|17. |Date of grant                     |18. |Period during which or date on which |
|    |                                  |    |it can be exercised                  |
+----+----------------------------------+----+-------------------------------------+
|    |21 September 2006                 |    |The figures set out in section 22    |
|    |                                  |    |below represent share options vesting|
|    |                                  |    |over varying dates for each person   |
|    |                                  |    |between 14 April 2007 and 14         |
|    |                                  |    |September 2010. Vesting of options   |
|    |                                  |    |granted to Aviad Kobrine is subject  |
|    |                                  |    |to fulfilment of certain performance |
|    |                                  |    |conditions.                          |
+----+----------------------------------+----+-------------------------------------+
|19. |Total amount paid (if any) for    |20. |Description of shares or debentures  |
|    |grant of the option               |    |involved (class and number)          |
+----+----------------------------------+----+-------------------------------------+
|    |Nil                               |    |Ordinary shares in 888 of £0.005 each|
+----+----------------------------------+----+-------------------------------------+
|21. |Exercise price (if fixed at time  |22. |Total number of shares or debentures |
|    |of grant) or indication that price|    |over which options held following    |
|    |is to be fixed at the time of     |    |notification                         |
|    |exercise                          |    |                                     |
+----+----------------------------------+----+-------------------------------------+
|    |144.05 pence per share, except in |    |Aviad Kobrine 156,201                |
|    |the case of Aviad Kobrine, whose  |    |                                     |
|    |options are exercisable at nil    |    |Zvi Alon 135,000                     |
|    |cost.                             |    |Michael Palmon 135,000               |
|    |                                  |    |Jonathan Preminger 505,644           |
+----+----------------------------------+----+-------------------------------------+
|23. |Any additional information        |24. |Name of contact and telephone number |
|    |                                  |    |for queries                          |
+----+----------------------------------+----+-------------------------------------+
|    |N/A                               |    |Aviad Kobrine                        |
|    |                                  |    |[phone]                           |
+----+----------------------------------+----+-------------------------------------+


+----------------------------------------------------------------------------------+
|                                                                                  |
|Name and signature of duly authorised officer of issuer responsible for making    |
|this notification                                                                 |
|                                                                                  |
|                                                                                  |
|____________________________________________________                              |
|                                                                                  |
|Aviad Kobrine on behalf of 888 Holdings Public Limited Company                    |
|                                                                                  |
|                                                                                  |
|Date of notification: 21 September 2006                                           |
+----------------------------------------------------------------------------------+




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